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Basic HTML Codes Every WordPress User Needs to Know

HTML is the foundation of pretty much everything on the internet. It is the cornerstone on which internet content is built, and it has been for decades. Without a solid understanding of HTML, everything you do with WordPress or any other web design and development will be stunted. Lucky for you, there is a slew of basic HTML codes that every WordPress user from beginner to veteran uses on a near-daily basis. Let’s break them down and get you up to speed. What is HTML? Here’s the quick version: HTML stands for hypertext markup language, which means that it’s not quite a programming...

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The New EU Copyright Directive: What Marketers Need to Know

Concerned about the European Union’s Copyright Directive? Wondering how this new rule could impact your marketing? In this article, you’ll learn about what parts of the European Union’s Directive on Copyright will impact the use of social media for both businesses and individuals. What Is the EU’s Directive on Copyright Article 17? The EU Copyright […] The post The New EU Copyright Directive: What Marketers Need to Know appeared first on Social Media Marketing | Social Media...

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How to Create a Swipe Menu Bar for Your Website with Divi

Every week, we provide you with new and free Divi layout packs which you can use for your next project. For one of the layout packs, we also share a use case that’ll help you take your website to the next level. This week, as part of our ongoing Divi design initiative, we’re going to show you how to create a swipe menu bar for your website using the Mortgage Broker Layout Pack. This is a great way to add interaction to your website. You’ll have the same user experience across all screen sizes and you can use this technique for any kind of website you’re building. Let’s get to it! Preview...

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What is that Smiley Face Doing in your WordPress Footer?

Designing a website is tedious, and there’s nothing more frustrating than finally finishing up and then noticing something out of place. The WordPress smiley is just that sort of thing – a teeny, tiny smiley face that came out of nowhere and is now taunting you. Here it is, the fiend (I included other elements of my website and desktop in this screenshot to help show the scale of the smiley face): That smiley is so small that I didn’t see it even when I purposely went to look for it. However, it’s the kind of thing that you can’t un-see once you’ve seen it – like an itsy bitsy, adorable...

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How to Use Google Data Studio to Analyze Your Facebook Ads

Want to better understand your Facebook ad performance? Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns. How to Create Charts in Google Data Studio Data Studio is a free tool created by […] The post How to Use Google Data Studio to Analyze Your Facebook Ads appeared first on Social Media Marketing | Social Media...

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Get a FREE Farmer Layout Pack for Divi

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative; where each week, we give away a brand new, free Divi Layout Pack from our design team to you. For this week, Kenny and his team have created a unique Farmer Layout Pack. This pack has the pages you need to launch a beautiful farmer site in no time. There are a ton of custom images, icons, and graphics used throughout that you are going to love. And, the page layouts are strategically organized to promote products which are perfect for offering an online farmer’s market to customers. Check...

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Straight to the Junk Folder: Spam Words to Avoid in Email Marketing

I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last night. I’m usually right, too – at least once a week I uncover a little bit of gold among the rubble. Spam filters are pretty great at keeping the rubbish out of your main inbox, but they’re sometimes so good that they sweep away valuable emails, too. Don’t let your emails get confused with junk – most people don’t...

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26 Mobile and Desktop Tools for Marketers

Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week. #1: Listen Notes Listen Notes is a free search engine just for podcasts and it […] The post 26 Mobile and Desktop Tools for Marketers appeared first on Social Media Marketing | Social Media...

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How to Share and Style Code Snippets in Divi (3 Methods)

Knowing how to share and style code snippets on your post or page using Divi can be a pretty handy skill. You may need a way to display code snippets for things like documentation, tutorials, or a resources page. The basic idea is to display code on a web page without WordPress interpreting the text as actual code. Sounds easy enough. But if you don’t know what you are doing, you may find the results pretty unpredictable. Thankfully, WordPress has a built-in method for doing this manually that can easily be incorporated in the Divi builder for adding custom styles to those code snippet...

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How to Change Thumbnail Size in WordPress and Why You Want To

When you set up a new WordPress website, the platform gives you three image sizes to play with: thumbnail, medium, and large (plus the file’s original resolution). This gives you a solid number of options to work with. However, thumbnails in particular can be tricky to use, since you need to make sure they look good across all themes and devices. Fortunately, changing your images’ thumbnail size in WordPress only takes a minute or two. While you’re at it, you can also add new default image sizes to your website, for even more choices. In this article, we’ll teach you how to do both, so...

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Using Divi’s Transform Options to Create Expanding Section Content on Hover

Today, we’re going to highlight the transform scale design option that comes with Divi’s new transform options. More so, we’re going to recreate a stunning design that allows sections to expand on hover in an elegant way. You can use this design for any kind of website you’re creating. It’ll help you share relevant content in a structured and minimal way.  At the end of this tutorial, you’ll be able to download the entire page layout for free. Let’s get to it! Preview Before we dive into the tutorial, let’s take a quick look at the outcome across different screen sizes. Desktop Mobile...

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Using Sensory Language and Metaphors to Boost Your Marketing’s Effectiveness

If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is the power of metaphors. They create vivid, easy-to-recall images in your head, and they stay there without budging. As a marketing tool, this sticking potential is what every brand is after. Metaphors 101 A metaphor is a figure of speech that has an implied comparison. Ideas that are not typically related are related to...

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Facebook Updates Advertising Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda […] The post Facebook Updates Advertising Tools appeared first on Social Media Marketing | Social Media...

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Divi Plugin Highlight: Simple Overlay Solution

Simple Overlay Solution is a third-party plugin for Divi that makes it easy to create full-screen overlays, popups, and mega menus with the Divi Builder. Add multiple overlays to any page. Choose between a click or an automatic timed delay trigger, a light or dark loader, and a light or dark background. Style the close button, or create your own background and buttons with the Divi Builder. Each overlay has a 30-day cookie. Simple Overlay Solution Upload and activate the plugin as normal. Then, you’ll need to activate the license. In the dashboard menu, go to Settings > Divi SOS...

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