Case Study

Caregiver Resource Platform Website Development

Caregiving.org was redesigned and rebuilt for the National Alliance for Caregiving to improve accessibility, usability, and search visibility. Over 300 pages and posts were audited, migrated, and reorganized to consolidate duplicate content and improve navigation. The result is a faster, ADA-compliant caregiver resource hub where visitors can easily access research, stories, events, and support resources.

Client

The National Alliance for Caregiving

Industry

Caregiving / Healthcare Advocacy

Role

Website Development

Timeline

1 – 2 Months

Project Overview

The Challenge & Our Mission

The legacy caregiving website contained hundreds of pages of research and resources spread across

an outdated structure. Our goal was to redesign the platform, remove duplicate content, and reorganize

navigation so caregivers could quickly locate trusted information.

Platform Scale

The Scale of the Build

The platform required auditing and migrating hundreds of caregiving research pages into a structured CMS designed for scalability, accessibility, and long-term content growth.

300+

Total Pages

3614+

Media Files

Large research resource library

Approx. Total Size

6

Custom Post Types

10

Custom Fields

11

User Roles

Hetzner

Hosting Environment

Core Features

What Was Built

The redesigned platform includes improved content discovery tools, structured content types, and interactive features that help caregivers explore research, events, and community stories through intuitive navigation.

Search & Filter Interface

Resource Directory View

Advanced Search

Enhanced search capability across resources, research, events, and news content.

Filtering System

Filtering applied to posts, events, news, and resources to improve navigation.

Map Integration

Interactive map displaying caregiver portraits pinned to locations with hover previews and detailed pages

Resource Directory

N/A

Custom Post Types

Six custom post types including events, staff, caregiver stories, and research collaborators.

Dynamic Content

Form submissions dynamically create posts and updates.

Forms & Submissions

Multi-step forms with conditional logic, uploads, and PDF generation.

CRM & Third-Party Integrations

N/A

Membership & Login System

Custom branded login screens and authentication experience.

Automation Workflows

N/A

Architecture & Data Structure

How It Was Architected

The platform uses a structured CMS architecture that organizes caregiver resources into scalable content models supported by optimized infrastructure, secure hosting, and CDN delivery.

Platform Infrastructure Layer

Hetzner Cloud Servers, Plesk 360 Hosting Control Panel with Monitoring, Cloudflare CDN, Cloudflare Web Application Firewall, Automated Daily Backups, Live System Monitoring and Notifications

Core Platform Layer

WordPress Core CMS, MySQL Database

Application Services Layer

Custom Post Types, Advanced Custom Fields, Gravity Forms

Presentation / Experience Layer

Divi Theme Framework (Customized)

Integration and API Layer

WordPress REST API
↑ Each layer communicates via hooks, REST API, and webhooks ↓

Performance & Optimization

Built for Speed

Performance optimizations ensure caregivers can quickly access information through optimized images, caching, and global CDN delivery that improves loading speed across devices.

Analytics Dashboard

Google Page Speed

Avg Page Load Time

1.4s

Core Web Vitals

Pass

Image Optimization

WebP + Lazy

Caching System

Full-Page Cache

CDN Usage

Cloudflare Pro

Mobile Responsiveness

100% Responsive

Security & Compliance

Secure by Design

Multiple layers of infrastructure security and accessibility protections ensure the caregiving platform remains safe, reliable, and accessible to all users.
~

SSL Encryption

TLS 1.3 enforced site-wide. HTTP -> HTTPS redirect at edge level via Cloudflare.

Firewall Protection

Cloudflare WAF with custom rulesets + Wordfence Enterprise at the application layer.

Backup System

Automated daily backups with 60-day retention. Manual snapshot before every deployment.

Accessibility Compliance

WCAG 2.1 AA compliant. Screen reader tested. Keyboard navigable. Color contrast ratios validated.

Results Impact

Real, Outcomes Measured

The redesigned platform improved performance, content discovery, and operational efficiency while making caregiver research easier to access through faster loading pages and better structured navigation.

100%

Performance Improvement

Lighthouse performance score improved from 37 to 100 after launch.

200%

Content Discoverability

Resource page views increased through improved search and taxonomy filtering.

60%

Engagement Improvement

Average session duration increased while bounce rate dropped from 72% to 48%

Technical Snapshot

By the Numbers

The caregiving platform manages hundreds of research resources and thousands of media assets supported by scalable infrastructure, structured content architecture, and strong security practices.

Metric

Value

Total Pages

300+

Total Media Files

3614+

Custom Post Types

6

Custom Fields

10

Integrations

N/A

Hosting

Hetzner Servers

CDN

Cloudflare Pro

Avg Load Time

1.4s

Core Web Vitals

—

Accessibility Level

WCAG 2.1 AA Compliant

Security Layers

Defender Pro, Cloudflare WAF

Backup Retention

60 Days (Daily Automated)

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