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How to Build a Personalized Marketing Strategy

How to Build a Personalized Marketing Strategy

Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...
Using Maslow’s Hierarchy of Needs to Motivate Yourself and Your Team

Using Maslow’s Hierarchy of Needs to Motivate Yourself and Your Team

Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how...
How to Leverage Interactive Content for Marketing

How to Leverage Interactive Content for Marketing

Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
2 Ways to Create Custom Show More Toggles in Divi

2 Ways to Create Custom Show More Toggles in Divi

Show more toggles can come in handy for a lot of different applications on a website. Traditionally, show more toggles are used to show more text when clicking a show more link (like read more toggles). This is helpful for keeping the initial design more compact and...
Optimizing Your Divi Site’s Logo Image with Global Presets

Optimizing Your Divi Site’s Logo Image with Global Presets

Optimizing your site’s logo in Divi is an important part of the design of your website. But, it doesn’t have to be a mysterious or daunting endeavor. In fact, Divi makes it pretty simple with the Divi Theme Builder and all of the built-in design options available. In...
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