Blog

One of the most frustrating aspects of running a website is having to troubleshoot an error when you don’t know why it’s happening. Some issues, such as the 502 bad gateway error, have many potential causes. This means you may need to try multiple solutions before you land on the right one. In this post we’ll show you how to navigate this tricky error and resolve it. Let’s get to work! Subscribe To Our Youtube Channel What the 502 Bad Gateway Error Is (And Why It Happens) The 502 bad gateway error pops up from time to time, and often means there’s a problem with your server. When you...

Event planning requires a massive amount of work and managing the guest list is no small part of that. Fortunately, unlike dealing with catering or hiring a DJ, keeping track of RSVPs is a process you can automate with the right WordPress plugin. In this article, we’ll first discuss some use cases for WordPress RSVP plugins. Then we’ll introduce you to our top picks and help you choose the right one for your website. Let’s get to it! Why You May Need a WordPress RSVP Plugin RSVPing for an event is easy. In most cases, it will only take you a few minutes to do so. However, managing...

Content marketing is essential for many businesses and brands, but it can be time-consuming to keep your marketing pipeline full. One way you can save time and money in your content marketing is by repurposing content. Repurposing content means that you take one piece of existing content and use it to create content for other channels. The idea is to make each piece of content you create go as far as you can. We’ve rounded up a few ways you can repurpose your own content to keep your marketing channels full. Let’s take a look! 1. Use Podcast Interviews and Vlogs to Create Blog Posts,...

Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business? In this article, you’ll discover five ways to use Facebook’s Messenger platform for business. Why Use Facebook Messenger in Your Marketing? Messenger marketing is simply the act of marketing to your customers […] The post 5 Creative Ways to Use Facebook Messenger for Business appeared first on Social Media Marketing | Social Media...

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll […] The post How Employees Can Improve Organic Reach and Engagement appeared first on Social Media Marketing | Social Media...

Anyone running any sort of online enterprise should be wary of DDoS attacks. Or distributed denial of service attacks. Which is basically a long way of saying that someone wants to shut down your website or service, so they send floods of traffic from various points to overwhelm you and make it hard to shut down or even track down where the attack is coming from. They bottleneck your servers so that your normal visitors are denied service. It is one of the pettiest and most frustrating things that can happen to an online presence. In this post we’d like to help you protect yourself from...

Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google Analytics, providing an opt-out link is a move in the right direction. In this article, we’re going to break down why enabling your users to have control over their data is in your best interest. Then we’ll teach you how to set up a Google Analytics opt-out link and test it in three steps. Let’s get to work! Why You Might Want...

Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how to wield them. To understand memes and unlock their full marketing potential, it’s important to examine the aspects that make them so accessible. Once we cover that, we’ll go over four tips for incorporating them into your marketing plan. Let’s get to it! What Are Memes (And Why Do They Get High Engagement Rates)? By...

A welcome gate is an effective way to boost conversions of any call to action on your site. In fact, welcome gates are a popular feature with plugins like OptinMonster for creating high-converting email optins. The basic idea behind a welcome gate is to hide the content of the webpage with a fullscreen call to action. This forces the user to interact with the CTA before viewing the intended page. In this tutorial, we are going to show you a quick and easy way to add a custom welcome gate to your web page without using a plugin. This may come in handy for boosting the conversions of your...

If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how Hotjar works and explain how to integrate it with WordPress. Then we’ll discuss how it compares to other WordPress-friendly heatmap tools. Let’s get to it! An Introduction to Hotjar Hotjar is an analytics platform with a focus on heatmaps. The service enables you to track user behavior on your website, and generate several...

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media...

Imagine you’re trying to update your website, but for some reason, you can’t access the back end. Worse yet, you can’t even get to your WordPress Login page because there’s a pesky 401 error barring the way. An HTTP error 401 means there’s a problem authenticating your browser credentials. In this article, we’ll break down what that means and what causes it. Then we’ll go over five ways you can fix the problem so that you can get back to your regular posting schedule. Let’s dive in! Subscribe To Our Youtube Channel What is the HTTP 401 Error and What Causes It? At some point, you’ve...