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Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll […] The post How Employees Can Improve Organic Reach and Engagement appeared first on Social Media Marketing | Social Media...

Anyone running any sort of online enterprise should be wary of DDoS attacks. Or distributed denial of service attacks. Which is basically a long way of saying that someone wants to shut down your website or service, so they send floods of traffic from various points to overwhelm you and make it hard to shut down or even track down where the attack is coming from. They bottleneck your servers so that your normal visitors are denied service. It is one of the pettiest and most frustrating things that can happen to an online presence. In this post we’d like to help you protect yourself from...

Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google Analytics, providing an opt-out link is a move in the right direction. In this article, we’re going to break down why enabling your users to have control over their data is in your best interest. Then we’ll teach you how to set up a Google Analytics opt-out link and test it in three steps. Let’s get to work! Why You Might Want...

Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how to wield them. To understand memes and unlock their full marketing potential, it’s important to examine the aspects that make them so accessible. Once we cover that, we’ll go over four tips for incorporating them into your marketing plan. Let’s get to it! What Are Memes (And Why Do They Get High Engagement Rates)? By...

A welcome gate is an effective way to boost conversions of any call to action on your site. In fact, welcome gates are a popular feature with plugins like OptinMonster for creating high-converting email optins. The basic idea behind a welcome gate is to hide the content of the webpage with a fullscreen call to action. This forces the user to interact with the CTA before viewing the intended page. In this tutorial, we are going to show you a quick and easy way to add a custom welcome gate to your web page without using a plugin. This may come in handy for boosting the conversions of your...

If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how Hotjar works and explain how to integrate it with WordPress. Then we’ll discuss how it compares to other WordPress-friendly heatmap tools. Let’s get to it! An Introduction to Hotjar Hotjar is an analytics platform with a focus on heatmaps. The service enables you to track user behavior on your website, and generate several...

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media...

Metrilo for WooCommerce is a growth tool for ecommerce brands that combines in-depth data with customer retention strategies. Analytics tell you all about your marketing and sales efforts, and customer engagement tools maximize the customer experience and encourage repeat sales. Instead of doing just one or the other – gathering insights vs. taking action – Metrilo lets you do everything from one platform. Getting Started with Metrilo You can connect Metrilo with a few different ecommerce platforms, including WooCommerce. After choosing WooCommerce, you’ll go to a page with directions for...

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products, drive sales, and grow your […] The post How to Write Persuasive Instagram Ads, Captions, and Bios appeared first on Social Media Marketing | Social Media...

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization features so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […] The post How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options appeared first on Social Media Marketing | Social Media...

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media comments are in the past […] The post How to Automate Personalized Video Messages via Facebook Ads appeared first on Social Media Marketing | Social Media...

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off The Platform Facebook […] The post 12 Social Media Marketing Predictions From the Pros appeared first on Social Media Marketing | Social Media...