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A welcome gate is an effective way to boost conversions of any call to action on your site. In fact, welcome gates are a popular feature with plugins like OptinMonster for creating high-converting email optins. The basic idea behind a welcome gate is to hide the content of the webpage with a fullscreen call to action. This forces the user to interact with the CTA before viewing the intended page. In this tutorial, we are going to show you a quick and easy way to add a custom welcome gate to your web page without using a plugin. This may come in handy for boosting the conversions of your...

If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how Hotjar works and explain how to integrate it with WordPress. Then we’ll discuss how it compares to other WordPress-friendly heatmap tools. Let’s get to it! An Introduction to Hotjar Hotjar is an analytics platform with a focus on heatmaps. The service enables you to track user behavior on your website, and generate several...

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media...

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media comments are in the past […] The post How to Automate Personalized Video Messages via Facebook Ads appeared first on Social Media Marketing | Social Media...

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off The Platform Facebook […] The post 12 Social Media Marketing Predictions From the Pros appeared first on Social Media Marketing | Social Media...

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […] The post How to Use Instagram to Generate Organic Leads appeared first on Social Media Marketing | Social Media...

I some cases, keeping a sidebar on mobile can be a bit of overkill. Users are happy to scroll through relevant info on their tablets and phones (to a point). But when you have a significant amount of sidebar content after the main content of the page, users may never reach the footer, which usually consists of some important calls to action. That’s why it is important to optimize the sidebar on mobile. In this tutorial, we are going to go over ways you can use the Divi Theme Builder to optimize your sidebar on mobile display. Here are some of the things we will cover in this article: How...

Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is where psychographics comes in. Psychographic segmentation gives you a fuller picture of your audience’s desires and needs. With that information, you can provide better services and improve your marketing efforts. In this article, we’ll talk about what this strategy is and how to use it in marketing. Let’s get inside your...

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate. Why YouTube Click-Through Rate Is Important Five hundred hours […] The post How to Improve Your YouTube Video Views appeared first on Social Media Marketing | Social Media...

Sticky Sidebar CTAs are extremely effective at grabbing the attention of visitors without being overbearing or distracting. The trick is to include one or two elements in the sidebar that “stick” or stay fixed on the side of the post content as the user scrolls down the page. This is a refreshing alternative to a traditional sidebar layout because it provides the feel of a modern fullwidth (no sidebar) layout with the benefit of showcasing important CTAs on the side of the page when necessary. In this tutorial, we are going to show you how to add sticky sidebar CTAs to a blog post...

Resumes lay out facts. They give prospective employers an idea of who you are through carefully chosen data points. Which is why they seldom tell the whole story. Another applicant might look better if you consider qualifications alone, but who you are also plays a massive role in hiring decisions. That’s what makes cover letters so important. If your cover letter shows employers you’re the kind of person they want on their team, it can mean the difference between being ghosted or getting the job. In this article, we’ll discuss what this hiring tool is and why it’s important. Then we’ll...

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical image or video post on […] The post 4 Creative Ways to Generate Organic Instagram Engagement appeared first on Social Media Marketing | Social Media...

Food bloggers and recipe creators know how important it is to have a consistent look to the recipes they publish. A common solution is to use a recipe card plugin but that comes with design limitations. Now, with the Divi Theme Builder, you can create your own recipe card template to use throughout your site and blog. With the help of the Advanced Custom Fields (ACF) plugin, designing a unique and reusable recipe card is easier than ever. In this post, we’ll show you how to create a recipe card template with dynamic content. By using the Divi Theme Builder settings, the design can be...

A common complaint regarding team chat apps like Slack, Discord, and Microsoft Teams is that your communication lives on someone else’s server. For those whom security is at the forefront of their list of needs, swapping to a team chat that isn’t entirely under personal control can be a challenge. That’s where the open-source community shines. With self-hosted Matrix with Riot, you can get all the polish of a premium team chat app while keeping all the benefits of open source. What is Matrix? In everyday terms, Matrix is the backend of a team chat app built on React. We also have to note...