Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites....
Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...
Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...
The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....
