Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
Whether you’re launching your first website or working on growing an existing one, your domain name is a central factor. It’s important from a technical standpoint in that it makes it easy for users to access your site, but it’s also essential to your digital brand....
Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the...
The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...
Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer...
