As we move into 2026, your website isn’t just a digital brochure—it’s your business’s most valuable sales and marketing asset. Whether you’re a service provider, consultant, or run an eCommerce store, a modern, optimized website can make the difference between steady growth and missed opportunities.
This checklist will help you evaluate what to fix, add, or scrap on your current website to stay competitive, improve user experience, and increase conversions in the new year.
What to FIX in 2026
1. Site Speed
Page load time remains a critical ranking factor for Google and a major influence on user behavior. If your site takes more than 2-3 seconds to load, you’re likely losing leads.
- Run your site through Google PageSpeed Insights
- Optimize images and implement lazy loading
- Upgrade to Managed WordPress Hosting for faster server response times and built-in performance optimization
2. Mobile Responsiveness
With over 60% of traffic coming from mobile devices, your site must be 100% responsive.
- Test your site on different screen sizes
- Ensure buttons and navigation are mobile-friendly
- Avoid pop-ups that interfere with user experience
3. Broken Links & Outdated Plugins
Technical debt adds up fast. In 2026, it’s critical to maintain a healthy backend.
- Use tools like Screaming Frog to find broken links
- Update or remove outdated WordPress plugins
- Regularly audit for 404 errors and fix them promptly
➕ What to ADD in 2026
1. Clear Calls-to-Action (CTAs)
Don’t make users guess what to do next.
- Add buttons like “Book a Free Consultation,” “Download Our Guide,” or “Request a Quote”
- Place CTAs strategically—after key content sections, in headers, and at the end of blog posts
2. Trust Elements
Build instant credibility with new visitors.
- Showcase testimonials or client logos
- Add secure payment badges or SSL certificates
- Include “About” sections with real team photos and bios
3. Lead Magnets
Capture leads even if they’re not ready to buy.
- Offer a free downloadable checklist, guide, or audit
- Use email opt-in forms with smart triggers
- Add exit-intent pop-ups (that aren’t annoying)
4. Live Chat or Chatbot
Immediate interaction builds trust and reduces bounce rates.
- Install live chat support for real-time questions
- Use automated bots to guide visitors to key content or schedule meetings
What to SCRAP in 2026
1. Overly Complex Navigation
Visitors should find what they need in 1–2 clicks.
- Remove cluttered dropdowns or redundant pages
- Streamline categories and improve internal linking
2. Flashy Animations & Auto-Play Videos
They often slow down your site and annoy users—especially on mobile.
- Scrap anything that doesn’t directly serve your messaging or conversions
- Focus on subtle, purposeful animations only
3. Stock Photos That Scream “Generic”
Replace them with branded visuals, team photos, and real-world product or service shots. Authenticity converts.
Ready to Upgrade Your Website in 2026?
The businesses that win online in 2026 will be those who treat their websites like a growth engine—not a one-time project. Whether you need a speed overhaul, a full design refresh, or just help with optimization, Ask the Egghead can guide you through the process.
