When a growing brand approaches us at Ask the Egghead, they’re not just looking for a website—they’re investing in a digital foundation built to scale. That’s why our design and development process goes far beyond aesthetics. We prioritize performance, security, and strategy from day one. In this behind-the-scenes look, you’ll learn exactly how we approach every project to build smart, secure websites that help our clients grow online.
Step 1: Discovery & Strategy
Every great website starts with a conversation. We begin each project with a discovery session to understand the client’s goals, audience, brand identity, and technical needs. Whether it’s an e-commerce site, a nonprofit’s donation hub, or a portfolio for a consultant, we tailor our approach based on real business objectives—not just trendy designs.
We also take this time to audit any existing website. We look for performance bottlenecks, security issues, and SEO gaps. This gives us a strategic roadmap for what needs to be improved or rebuilt from scratch.
Key Outcomes:
- Clear business goals
- Audience insights
- Competitor analysis
- Site architecture plan
Step 2: Custom Design That Converts
Template sites don’t cut it anymore. We design custom WordPress websites that reflect our clients’ unique branding and position them as leaders in their space.
But we don’t just make it look good. Every layout, button, and call-to-action is strategically placed to drive conversions—whether that’s form submissions, phone calls, or purchases. We also design mobile-first, ensuring the experience is fast and flawless on any device.
Our design principles:
- Clarity over clutter
- Strong visual hierarchy
- Conversion-focused layouts
- Accessibility compliance (ADA/WCAG)
Step 3: Development with Security at the Core
Once the design is approved, our developers build the site using clean, lightweight code optimized for speed, SEO, and stability. We develop exclusively on WordPress, giving clients full ownership and flexibility.
Security isn’t an afterthought—it’s baked into every layer:
- SSL certificates are standard.
- We implement secure login protocols.
- Regular security updates are handled automatically for all clients on our Managed WordPress Hosting.
- We also include firewalls, malware scanning, and daily backups.
This proactive approach gives our clients peace of mind, knowing their site is protected 24/7.
Step 4: SEO and Performance Optimization
Before launch, we optimize every site for search engines and speed. This includes:
- On-page SEO: title tags, meta descriptions, alt text
- Technical SEO: schema markup, clean URL structure
- Image compression and lazy loading
- Caching setup for fast load times
- Mobile and Core Web Vitals optimization
We don’t just want the site to look good—we want it to rank well and load fast across all devices.
Step 5: Launch & Ongoing Support
Once the site is tested and approved, we go live—but our relationship doesn’t end there. Many clients choose our Managed WordPress Hosting to ensure their site stays fast, secure, and up to date without lifting a finger. We also offer ongoing support plans for content updates, feature enhancements, and digital marketing.
Final Thoughts
We don’t believe in one-size-fits-all websites. Our team at Ask the Egghead builds smart, secure, and scalable sites tailored to your brand’s growth. Whether you’re launching a startup or evolving an established business, we bring strategy, design, and tech together to create digital platforms that deliver real results.
