The fast-food giant’s largest acquisition in 20 years is bringing machine learning to the drive-thru.

Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has embraced machine learning, in a fittingly super-sized way.

McDonald’s is set to announce that it has reached an agreement to acquire Dynamic Yield, a startup based in Tel Aviv that provides retailers with algorithmically driven “decision logic” technology. When you add an item to an online shopping cart, it’s the tech that nudges you about what other customers bought as well. Dynamic Yield reportedly had been recently valued

URL: https://www.wired.com/story/mcdonalds-big-data-dynamic-yield-acquisition/

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