Having an idea for an online boutique is just the first step of the process – albeit a crucial and exciting one. Knowing what you want to sell is only the beginning. There’s so much to consider after that when it comes to how to start an online boutique, and if you...
Before and After sliders are a great way to let visitors compare two images. As the name suggests, they can be images before and after something is changed, such as weight loss, an image that’s retouched, a room that’s decorated, a car that’s painted, etc. Of course,...
For the uninitiated, cookies are not just a sweet culinary treat. They are also pieces of data that are essential to your daily browsing activities. HyperText Transfer Protocol (HTTP) cookies ensure a seamless web experience, often without the user’s knowledge....
Optimizing your website’s images is no small task. Not only do you need to make sure their file sizes are manageable to prevent long page loading times, but they also present many opportunities to improve your Search Engine Optimization (SEO) that are easy to...
Images and screenshots are a key element in any WordPress blog. In particular, screenshots enable you to highlight key aspects of other pages. However, it can be a hassle to take the perfect browser screenshots and add them to your posts. While you can get the job...
Traditionally, sticky menus are visible at the top (or bottom) of a page the moment the page loads. However, building a sticky CTA menu as the user scrolls down the page can be a creative and effective way to keep those important CTAs clickable at all times. In some...
The WordPress taxonomy gets a bad rap. It’s often misunderstood and misused (and that’s if the feature is used at all). But being able to set up custom WordPress taxonomies is your new secret weapon. Using them, you can provide a fantastic user experience for your...
Ever since Divi’s sticky options have come out, we’ve shown you ways on how to use the different features throughout your website builds, particularly inside headers. But there are a ton of ways you can use the sticky options to enhance the user experience people have...
Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...
Divi Madmenu is a third-party plugin for Divi that adds new menu features to the Divi Theme Builder. Add buttons, a Woocommerce shopping cart, search option, and adjust the placement of each element. Design independent menus for desktop, tablet, and phones, and set...
Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...
Several laws regulate the way that you track and store user information. Since most WordPress websites track data in one way or another, that means you need to understand how cookie consent works and how to implement it. We’ve talked about cookie consent in the past....
Progress Bar Indicators can add a nice touch to your website, boosting UX with a useful (and fun) interaction. Normally, progress bars stand alone at the top of the page without much connection to the actual content of the page. The user simply has a visual indicator...
Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
At a certain point when you’re creating a page design, you might run into a list of services, courses, or something similar that you want to share in an interactive way. The design you’re using for your list content plays a very important role in how your visitors...
Did you know that the average person spends 13 hours a week processing and managing an email inbox? With employees being constantly bombarded by emails, the whopping 13 hours seem like a lot of wasted time. So, how do you reduce the inbox overload without getting...
Creating a vertical sticky timeline can be extremely useful for categorizing content by year and/or month as the user scrolls down the page. The sticky date elements remain fixed beside the content for a convenient UX boost that users will appreciate. In this...
A non-compete agreement is a legally binding contract between two parties where one agrees not to directly compete with the other. Competition can mean designing, developing, or publishing any content for another company that they wrote under contract with you. It can...
Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider...
As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last...
Good CRM (Customer Relationship Management) software can help manage many aspects of a business, such as scheduling appointments, management through digital calendars, organizing contacts in easy-to-access databases, email marketing, project management, tracking...
Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example....
Ever since the Divi sticky options have come out, endless interaction design possibilities have been added to our Divi toolboxes. Besides being able to turn a header sticky on scroll, you’re also able to change the style of your elements in a sticky state. This allows...
The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where...
The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...
When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...
The way you structure elements inside your hero section can get tricky sometimes. You want to have a good balance, without having to drastically reduce the amount of content you want to share. Luckily, some streamlined approaches have proven their worth across the...
Mail Exchange (MX) records are a unique type of entry in the Domain Name System (DNS). Thanks to DNS records, when you receive an email for a custom address, the system knows precisely where to route it. As such, setting them correctly and changing them when needed is...
Divi’s sticky position options allow you to make any element on your page sticky. This allows you to fix elements on the page at certain intervals as the user scrolls down the page so they stay visible longer. And for you bloggers out there, it makes a lot of sense to...
We’ve previously talked about how the Domain Name System (DNS) works, but this isn’t the whole picture. There are lots of additional cogs that make up the wheel, and so far we haven’t discussed some of the most common elements, such as CNAME records. For this article,...
WordPress is a highly adaptable Content Management System (CMS). Although it was originally built for blogging, people now use it to create all kinds of websites, including e-commerce stores, portfolios, and more. Depending on your goals, you may find that the default...
If you’ve ever been completely taken with a font your saw on a website, you may have wondered how to discover what it’s called so you can use it in your own content. Quality typography can improve your visitors’ reading experiences, so it may be worth making an effort...
If you run a website, you’ll likely run into the occasional error. Most originate either at the server or application level (within WordPress). However, sometimes you’ll run into an error such as “DNS_PROBE_FINISHED_NXDOMAIN” which stems from your computer settings....
Nameservers save your users the mental effort of remembering the numbers that form your IP address. Instead, they can use intuitive domain names to remember and bookmark your site. Although the purpose of a nameserver is relatively easy to grasp, it’s wise to...
Optimizing your site’s logo in Divi is an important part of the design of your website. But, it doesn’t have to be a mysterious or daunting endeavor. In fact, Divi makes it pretty simple with the Divi Theme Builder and all of the built-in design options available. In...
The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
When it comes to setting up a global header for your website, there are many ways to approach it. One of the more subtle approaches is a transparent header. Transparent headers are placed on top of your pages’ hero sections, which can lead to beautiful designs that...
The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...
No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...
Instagram has become one of the most popular social media platforms in the world, garnering over 140 million Instagram users in the United States and over a billion users worldwide. With this in mind, it’s likely that savvy website builders will want to leverage some...
If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...
Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s...
When the Divi sticky options feature was released, the release post on our blog was accompanied by live demos that show you the versatility of this new feature. To help you understand sticky options better, and start using them in your design, we’ll show you how to...
Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This...
Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at...
When you think about managed WordPress hosting, hopefully Pressable comes to mind. If not, we’re going to walk you through some of the reasons we think it should. Not only is Pressable run and hosted by the team at Automattic (folks behind WordPress itself), the whole...
Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer...
Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram...
Show more toggles can come in handy for a lot of different applications on a website. Traditionally, show more toggles are used to show more text when clicking a show more link (like read more toggles). This is helpful for keeping the initial design more compact and...
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...
Table Maker is a third-party module for the Divi Builder that does exactly what the title describes- it makes tables. This is a powerful module that simplifies making tables of any size. Add any type of content and style the table with the standard Divi settings as...
Instagram is an excellent way to increase your brand awareness. You can even differentiate your content and post different images on each channel. However, featuring multiple Instagram feeds on your website can be tricky. Smash Balloon is a handy plugin that will help...
[Intro] Sneak Peek Here is a quick look at the design we’ll build in this tutorial. Download the Layout for FREE To lay your hands on the designs from this tutorial, you will first need to download it using the button below. To gain access to the download you will...
Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently...
The way we use the Divi Theme Builder when setting up a website has sped up our workflow and made everything easier. Although we were able to create customized headers from day one ever since the Divi Theme Builder came out, one thing has been requested continuously,...
Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
Divi’s built-in animations provide tons of possibilities when it comes to adding that extra edge to your website. These animations, however, allow you to add one animation to one container at a time. While in most cases this is usually more than enough, there are...
There are a lot of email marketing services you can choose from as a WordPress user. Although many are fantastic, they also force you to leave the WordPress admin space. To design and send emails, you have to log into another platform and learn how to use it. That’s...
So you’ve decided to create your website in WordPress – that’s great! Once of the very first things you’ll need to understand is the difference between WordPress pages vs posts. Beginners may find these terms and the related features confusing, as they are similar in...
Eventually, in the world of web design, coders and non-coders alike will look to add more advanced customizations and functionality to their Divi websites. Usually, this involves using Javascript/JQuery to change the style of elements on the page for different...
Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
Divi’s new sticky position options open the door for many new and exciting design possibilities. In this tutorial, we are going to show you how to combine Divi’s sticky position options with smooth scrolling anchor links to create an accordion-like way to index and...
Email marketing is not just about the perfect subject line and personalized emoji. The layout also has a huge impact on conversions inside your email funnels. In this article, we’ll look at 11+ email layout examples to improve your funnel’s performance according to...
Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your...
Divi Pixel is a third-party plugin for Divi with a set of tools that adds hundreds of options, 20 modules, theme customizations, and a new post type. Divi Pixel makes it easy to customize your website and add lots of new features just by enabling them. In this...
Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as...
When building an eCommerce website using Divi and WooCommerce, there are tons of ways to customize the overall look and feel of your website. Divi’s WooCommerce modules in combination with the Divi Theme Builder allow you to build templates for your product pages,...
The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...
Every single person on the internet has run into some HTTP error codes at some point. Whether that’s a 404 not found, a 403 forbidden, or a more obscure 504 or 508, these things pop up occasionally for everyone. And everyone needs to know how to deal with them. Some...
Creating a content marketing funnel is a challenge. You have to figure out who your audience is, create great content for your audience, and then get it out there for them to see it. That’s not an easy task in the busy online world and that’s only the beginning. But...
Adding an author box to your WordPress posts is a simple yet effective way of increasing the legitimacy and appeal of your blog. Although WordPress lets you add an author’s name and bio to user profiles, some themes provide limited – if any – options for customizing...
When creating a website, chances are high you’re going to include a blog page and blog posts on it. Of course, the most important part of a blog strategy is creating high-quality blog post content, but the design part of it all plays a big part in your strategy’s...
We’ve all been there… A website you are designing looks great on your laptop, phone and tablet. But then someone shows you a screenshot of what the site looks like on their device and you just want to cry. What probably happened is that they are on a screen with a...
Divi Event Manager is a third-party plugin that creates a complete events management system for Divi. It doesn’t require a separate events plugin. Instead, it contains all of the event management features. This reduces the number of plugins you need and ensures there...
Website redesigns tend to be a pain in the side for many web developers, especially if they’ve never heard of GDD. Here are some reasons why: The content takes too much time to update and finalize The budget is never enough The allotted time is never enough There’s...
You may have experienced occupational burnout if you: Felt depleted of energy or exhausted when thinking of going to work Mentally distanced yourself from your work, or felt cynical or negative toward your job Felt ineffective, unsupported, or inefficient in your role...
Text Mask designs are surprisingly easy to create using Divi’s built-in options. The builder has all the ingredients for created a text mask effect including options for text styles, backgrounds, and blend modes. In fact, we’ve created text mask designs using blend...
Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a...
Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning...
Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how...
Even if you aren’t familiar with the phrase anchor text, you have almost certainly used it. Anchor text is the actual text you click on for a link, whether it is click here, check this out, or a keyword that indicates that you’re navigating to a list of the best code...
Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes...
Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...
Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the...
The internet is always changing. Sites like archive.org are specifically designed to keep track of those changes. In order to facilitate the organic nature of the net, HTTP status codes 301 and 302 were developed to make sure that if you changed sites or needed to...
Search engines are any website’s lifeblood. No matter how well-planned and effective your social strategies are, if your site isn’t prominent in search results, your business and brand will have a hard time (if not an impossible one) growing. One of the most important...
There are a lot of ways you can secure your data online. If you want to be pro-active, two of the best solutions you can use are a proxy server or a Virtual Private Network (VPN). However, to choose between a proxy vs a VPN, you need to understand how both options...
Creating content for your blog is hard enough without having to worry about design. That’s why it is important for your site to have the design elements readily available (or pre-designed) so that you can be more focused on creating amazing content. Sure, a...
A Scalable Vector Graphic (SVG) is a unique type of image format. Unlike other varieties, SVGs don’t rely on unique pixels to make up the images you see. Instead, they use ‘vector’ data. By using SVGs, you get images that can scale up to any resolution, which comes in...
Pinpointing the best marketing strategy for your business is always a goal worth achieving. The best process to get there will depend on your overall marketing knowledge and how you implement it. One of the most important aspects to tackle early on is knowing the...
Every day, browsing the web becomes a little less private. Websites and apps monitor basically everything you do, which pushes more and more people towards finding ways to retain their privacy. Proxy servers are one of the many options you can use to protect your...
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