Our goal at Ask the Egghead, Inc. is for our customers to experience positive results. We believe in a transparent and honest service agency relationship with everyone we serve. For that reason, we are publishing this public disclaimer in order to clarify the important details of the client service relationship between Ask the Egghead, Inc. and the businesses who hire us.
This SEO disclaimer is part of our Terms of Service and applies to every client who accepts a quotation for our services.
While our long-tested and proven methods for search engine optimization have worked many times in the past, we cannot control the search engines’ decisions regarding placement. Therefore, we cannot guarantee a particular position for any keyword or phrase.
Simply put, we cannot guarantee a particular placement on the search engine rankings. However, we will work with every client to set realistic search engine ranking goals and, if we do not achieve those goals, we will immediately refund the client’s investment.
Our Position Is One of Integrity
- Ask the Egghead, Inc. is not affiliated with any particular search engine. We are not employed by or paid by search engine companies and we operate completely as an independent third party to the search engines. To this end:
- Ask the Egghead, Inc. does not control or manipulate demand for any product or service.
- Ask the Egghead, Inc. does not control click-through rate to a website as a result of search engine position.
- Ask the Egghead, Inc. does not manipulate the search engine results.
- Ask the Egghead, Inc. does control the techniques and technologies used by our company to achieve results and takes full responsibility for these techniques as they are documented and described.
Understanding SERPS (Search Engine Results Pages)
Organic search results are controlled by the algorithms used by a particular search engine, not by Ask the Egghead, Inc. Because search engines use highly complicated algorithmic formulas to crawl, index, score and compare web pages, and because the search engines change these formulas frequently, it is impossible for Ask the Egghead, Inc. or any other company to guarantee a particular position for a particular keyword.
Because we at Ask the Egghead, Inc. know this, we make no representation or guarantee that a business will rank in a particular position for a particular keyword. However, we do use a proven and well-researched series of steps to polish and perfect websites for maximum potential relevancy and position in the SERPs. These steps are taken without any communication with representatives from the search engine company.
How Does Ask the Egghead Know What To Do?
Since search engines carefully guard the secret of exactly how they rank websites, a customer might wonder exactly how Ask the Egghead goes about determining the best way to rank companies with search engines. The answer lies in the sources of knowledge that are available to SEO companies.
Search engines do make certain information available to the public as to how they rank webpages. While they do not publish clear-cut or precise instructions on how to achieve results, they do regularly release general guidelines for crafting high-ranking website pages.
Ask the Egghead studies this information diligently to stay abreast of the latest in SEO best practices and knowledge. Over the years, Ask the Egghead has accumulated enormous data sets as the result of much experimenting and practice. This data allows us to achieve results through a deep and intimate understanding of the search engine landscape. With this knowledge, Ask the Egghead can achieve results effectively and on a consistent basis.
What Does The Guarantee Include?
Our guarantee does not provide a promise of where the client’s website will be positioned in the SERPs. However, we promise to use our years of experience and our own proprietary methods to achieve the desired results for any website.