Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
We’ve talked about the Canva photo editor in the past. It’s a free-to-use graphics editor that enables you to create and tweak anything from logos to infographics, social media posts, and more. Although Canva isn’t what we’d call a “professional” photo editor, it is...
Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a...
