I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see...
Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of...