If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...
The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
Table Maker is a third-party module for the Divi Builder that does exactly what the title describes- it makes tables. This is a powerful module that simplifies making tables of any size. Add any type of content and style the table with the standard Divi settings as...
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
