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Programmatic Advertising: Can It Help Your Business?

Programmatic Advertising: Can It Help Your Business?

Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
Pressable Managed WordPress Hosting: An Overview and Review

Pressable Managed WordPress Hosting: An Overview and Review

When you think about managed WordPress hosting, hopefully Pressable comes to mind. If not, we’re going to walk you through some of the reasons we think it should. Not only is Pressable run and hosted by the team at Automattic (folks behind WordPress itself), the whole...
How to See What Font a Website Is Using

How to See What Font a Website Is Using

If you’ve ever been completely taken with a font your saw on a website, you may have wondered how to discover what it’s called so you can use it in your own content. Quality typography can improve your visitors’ reading experiences, so it may be worth making an effort...
Authenticity in Marketing: Why Does it Matter?

Authenticity in Marketing: Why Does it Matter?

As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
How to Build a Sticky CTA Menu as You Scroll Down the Page

How to Build a Sticky CTA Menu as You Scroll Down the Page

Traditionally, sticky menus are visible at the top (or bottom) of a page the moment the page loads. However, building a sticky CTA menu as the user scrolls down the page can be a creative and effective way to keep those important CTAs clickable at all times. In some...
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