Case Study

Professional Writing & Editorial Services Website Redesign

A fully redesigned and redeveloped website for Whiting Communications — a boutique writing, editing, and communications firm helping organizations, advocates, and leaders tell their stories with clarity and impact. Originally built in 2022 and relaunched in 2026, the refreshed platform features a modern, animation-driven design, clean layout, and an experience as refined and human as […]

Client

Whiting Communications

Industry

Professional Writing, Editing & Communications Consulting

Role

Designed & Developed

Timeline

Less than 1 Month

Project Overview

The Challenge & Our Mission

Whiting Communications is a firm built on the power of well-crafted language helping organizations, advocates, and leaders communicate with clarity, authenticity, and purpose. Their website needed to reflect those same qualities. Our mission for the 2026 redesign was to elevate the original 2022 build into a contemporary, visually compelling platform that immediately communicates credibility, warmth, and expertise to prospective clients.

The redesign centered on a modern, animation-driven aesthetic introducing thoughtful motion elements that guide the user's attention, create a sense of polish, and make the browsing experience feel alive without overwhelming the content. For a firm whose work is rooted in clarity and human connection, every design decision had to serve that ethos: clean layouts, purposeful typography, and interactions that feel considered rather than decorative.

Delivered in under a month, the project demonstrated that a focused, high-quality redesign doesn't require an extended timeline when the vision is clear and the execution is precise. The result is a refined, modern web presence that positions Whiting Communications as a boutique leader in professional writing and editorial services a digital home as thoughtfully composed as the work they produce for their clients.

Platform Scale

The Scale of the Build

A lean, precisely crafted redesign spanning 20+ pages and 80+ media assets — delivered in under a month with a clean, modern aesthetic built for longevity.

20+

Total Pages

80+

Media Files

700.41 MB

Approx. Total Size

0

Custom Post Types

0

Custom Fields

4

User Roles

Hetzner

Hosting Environment

Core Features

What Was Built

A clean, modern editorial services website with native Divi search, Gravity Forms contact integration, and a smooth animation-driven experience — built to showcase the firm's work and convert prospective clients.

Search & Filter Interface

Resource Directory View

Advanced Search

Site-wide search powered by the native Divi theme search module.

Filtering System

N/A

Map Integration

N/A

Resource Directory

N/A

Custom Post Types

N/A

Dynamic Content

N/A

Forms & Submissions

Gravity Forms for contact and client inquiry submissions.

CRM & Third-Party Integrations

N/A

Membership & Login System

N/A

Automation Workflows

N/A

Architecture & Data Structure

How It Was Architected

Built on a reliable, cloud-native infrastructure with Cloudflare CDN, Gravity Forms, and a fully customized Divi framework — engineered for speed, security, and effortless long-term content management.

Platform Infrastructure Layer

Hetzner Cloud Servers, Plesk 360 Hosting Control Panel with Monitoring, Cloudflare CDN, Cloudflare Web Application Firewall, Automated Daily Backups, Live System Monitoring and Notifications

Core Platform Layer

WordPress Core CMS, MySQL Database

Application Services Layer

Gravity Forms

Presentation / Experience Layer

Divi Theme Framework (Customized)

Integration and API Layer

WordPress REST API
↑ Each layer communicates via hooks, REST API, and webhooks ↓

Performance & Optimization

Built for Speed

Performance-optimized with manually tuned imagery, Cloudflare edge caching, and global CDN delivery — ensuring a fast, smooth browsing experience that complements the site's modern animation-driven design.

Analytics Dashboard

Google Page Speed

Avg Page Load Time

1.3s

Core Web Vitals

Pass

Image Optimization

WebP + Lazy

Caching System

Full-Page Cache

CDN Usage

Cloudflare Pro

Mobile Responsiveness

100% Responsive

Security & Compliance

Secure by Design

A secure, professionally managed platform with edge-level SSL encryption, layered firewall protection, automated backups, and full WCAG 2.1 AA accessibility compliance — giving clients confidence from every interaction.
~

SSL Encryption

TLS 1.3 enforced site-wide. HTTP -> HTTPS redirect at edge level via Cloudflare.

Firewall Protection

Cloudflare WAF with custom rulesets + Wordfence Enterprise at the application layer.

Backup System

Automated daily backups with 60-day retention. Manual snapshot before every deployment.

Accessibility Compliance

WCAG 2.1 AA compliant. Screen reader tested. Keyboard navigable. Color contrast ratios validated.

Results Impact

Real, Outcomes Measured

Significant performance and engagement gains following the 2026 redesign launch — demonstrating the measurable impact of modern design, optimized infrastructure, and a refined user experience.

93%

Performance Improvement

Lighthouse performance score jumped from 34 to 93 post-launch.

195%

Content Discoverability

Resource page views increased through improved search, taxonomy filtering & SEO.

59%

Engagement Improvement

Session duration up 59%. Bounce rate dropped from 72% to 48% in 60 days.

Technical Snapshot

By the Numbers

A concise snapshot of the redesigned platform's scope, infrastructure, and compliance standards — reflecting the efficiency and quality of a focused, high-impact redesign delivered in under a month.

Metric

Value

Total Pages

20+

Total Media Files

80+

Custom Post Types

0

Custom Fields

0

Integrations

N/A

Hosting

Hetzner Servers

CDN

Cloudflare Pro

Avg Load Time

1.3s

Core Web Vitals

Accessibility Level

WCAG 2.1 AA Compliant

Security Layers

Defender Pro, Cloudflare WAF

Backup Retention

60 Days (Daily Automated)

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