Case Study
Professional Writing & Editorial Services Website Redesign
Client
Industry
Role
Timeline
Project Overview
The Challenge & Our Mission
Whiting Communications is a firm built on the power of well-crafted language helping organizations, advocates, and leaders communicate with clarity, authenticity, and purpose. Their website needed to reflect those same qualities. Our mission for the 2026 redesign was to elevate the original 2022 build into a contemporary, visually compelling platform that immediately communicates credibility, warmth, and expertise to prospective clients.
The redesign centered on a modern, animation-driven aesthetic introducing thoughtful motion elements that guide the user's attention, create a sense of polish, and make the browsing experience feel alive without overwhelming the content. For a firm whose work is rooted in clarity and human connection, every design decision had to serve that ethos: clean layouts, purposeful typography, and interactions that feel considered rather than decorative.
Delivered in under a month, the project demonstrated that a focused, high-quality redesign doesn't require an extended timeline when the vision is clear and the execution is precise. The result is a refined, modern web presence that positions Whiting Communications as a boutique leader in professional writing and editorial services a digital home as thoughtfully composed as the work they produce for their clients.
Platform Scale
The Scale of the Build
20+
Total Pages
80+
Media Files
700.41 MB
Approx. Total Size
0
Custom Post Types
0
Custom Fields
4
User Roles
Hetzner
Hosting Environment
Core Features
What Was Built
Search & Filter Interface
Resource Directory View
Advanced Search
Filtering System
Map Integration
Resource Directory
Custom Post Types
Dynamic Content
Forms & Submissions
CRM & Third-Party Integrations
Membership & Login System
Automation Workflows
Architecture & Data Structure
How It Was Architected
Platform Infrastructure Layer
Core Platform Layer
Application Services Layer
Presentation / Experience Layer
Integration and API Layer
Performance & Optimization
Built for Speed
Analytics Dashboard
Google Page Speed
Avg Page Load Time
Core Web Vitals
Image Optimization
Caching System
CDN Usage
Mobile Responsiveness
Security & Compliance
Secure by Design
SSL Encryption
TLS 1.3 enforced site-wide. HTTP -> HTTPS redirect at edge level via Cloudflare.
Firewall Protection
Cloudflare WAF with custom rulesets + Wordfence Enterprise at the application layer.
Backup System
Automated daily backups with 60-day retention. Manual snapshot before every deployment.
Accessibility Compliance
WCAG 2.1 AA compliant. Screen reader tested. Keyboard navigable. Color contrast ratios validated.
Results Impact
Real, Outcomes Measured
Technical Snapshot
By the Numbers
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