Blog

Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...

As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...

Comments are an important part of any blog post template. However, for some visitors, a lengthy comments section can become a problem whenever they are trying to scroll through the rest of the content on the post. Creating a comments toggle is a great solution to this...

Creating a content marketing funnel is a challenge. You have to figure out who your audience is, create great content for your audience, and then get it out there for them to see it. That’s not an easy task in the busy online world and that’s only the beginning. But...

Divi’s built-in animations provide tons of possibilities when it comes to adding that extra edge to your website. These animations, however, allow you to add one animation to one container at a time. While in most cases this is usually more than enough, there are...

If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...

Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...

Progress Bar Indicators can add a nice touch to your website, boosting UX with a useful (and fun) interaction. Normally, progress bars stand alone at the top of the page without much connection to the actual content of the page. The user simply has a visual indicator...

Some people (including me) appreciate a little heads up on the length of a blog post or, more importantly, how much time is it going to take to read. A great way to do this is to display an estimated reading time and/or word count at the top of your blog posts. You...

Better Responsive Previews Preview Your Designs On Different Devices And Customize Your View Modes Today we are excited to announce the new and improved responsive preview system for Divi. Now it’s much easier to see how your website will look on different devices and...

The internet is always changing. Sites like archive.org are specifically designed to keep track of those changes. In order to facilitate the organic nature of the net, HTTP status codes 301 and 302 were developed to make sure that if you changed sites or needed to...

Every single person on the internet has run into some HTTP error codes at some point. Whether that’s a 404 not found, a 403 forbidden, or a more obscure 504 or 508, these things pop up occasionally for everyone. And everyone needs to know how to deal with them. Some...

Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...

Instagram has become one of the most popular social media platforms in the world, garnering over 140 million Instagram users in the United States and over a billion users worldwide. With this in mind, it’s likely that savvy website builders will want to leverage some...

Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...

Several laws regulate the way that you track and store user information. Since most WordPress websites track data in one way or another, that means you need to understand how cookie consent works and how to implement it. We’ve talked about cookie consent in the past....

Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a...

Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the...

The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...

The way we use the Divi Theme Builder when setting up a website has sped up our workflow and made everything easier. Although we were able to create customized headers from day one ever since the Divi Theme Builder came out, one thing has been requested continuously,...

No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...

When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...

Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...

Even though the old saying is that you should  never judge a book by its cover, people do. The same thing happens to podcasts. Potential listeners judge the quality and colors and composition that make up your podcast cover art before they ever hear a second of your...

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...

Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...

When building an eCommerce website using Divi and WooCommerce, there are tons of ways to customize the overall look and feel of your website. Divi’s WooCommerce modules in combination with the Divi Theme Builder allow you to build templates for your product pages,...

Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently...

The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...

The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...

Divi Madmenu is a third-party plugin for Divi that adds new menu features to the Divi Theme Builder. Add buttons, a Woocommerce shopping cart, search option, and adjust the placement of each element. Design independent menus for desktop, tablet, and phones, and set...

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...

Sticky sidebars for your product pages can be useful for boosting both user experience and revenue. It is a great way to keep essential product info, that important Add to Cart button, and/or other promotional offers in view as the user scrolls through the product...