You invested in a website. You told your friends. You even posted the launch on social media. But weeks later, you’re hearing… crickets.
If your site looks great but still isn’t bringing in leads, you’re not alone. At Ask the Egghead Inc., we hear this story often—smart businesses with sharp websites that just don’t convert. Here’s why that happens, and what you can do about it.
1. Your Website Is “Pretty,” But Not Strategic
We get it—everyone wants a site that looks good. But aesthetics alone don’t sell.
A common mistake we see? Websites designed like digital brochures. They list services and maybe an “About” page, but there’s no clear path for the visitor. No direction. No conversion strategy.
Fix it:
Think of your website like a guided tour. Every button, headline, and section should gently guide your visitor toward one thing: taking action. Whether that’s filling out a form, booking a call, or downloading something, every page needs a purpose.
2. It’s Not Mobile-Friendly (Even If You Think It Is)
More than 60% of web traffic comes from mobile devices. If your site isn’t responsive—or just feels clunky on a phone—users bounce fast.
And remember: “responsive” doesn’t just mean it shrinks to fit the screen. It means your content, buttons, and layout actually work well and feel intuitive on smaller devices.
Fix it:
Pull out your phone. Browse your own site like a customer would. Is it easy to read? Are the buttons tap-friendly? Are forms simple to fill out? If not, it’s time to rethink your mobile experience.
3. Your Call-to-Action Is Weak (or Missing)
Many websites hide the CTA or bury it at the bottom of the page. Worse, some use vague language like “Learn More” or “Contact Us.”
Your CTA should be bold, obvious, and benefit-driven. Tell the visitor exactly what you want them to do—and why they should do it.
Fix it:
Use stronger language like:
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“Book Your Free Strategy Call”
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“Get a Custom Quote Today”
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“Start Your Project Now”
And make sure that CTA appears throughout your site, not just in one spot.
4. Slow Load Times Are Killing You
Google says that 53% of mobile users will leave a page that takes more than three seconds to load. That’s a tiny window.
If your site loads slowly, you’re losing leads before they even see your homepage.
Fix it:
Run your site through Google PageSpeed Insights. If the scores are low, you may need image optimization, better hosting, or performance-focused development—something we specialize in at Ask the Egghead through our Managed WordPress Hosting.
5. Your Messaging Doesn’t Speak to the Client
Your website isn’t about you. It’s about your audience. If your content is filled with generic service descriptions or company-focused jargon, it’s not connecting.
People don’t want to know how great you are—they want to know how you’ll solve their problem.
Fix it:
Lead with benefits, not features. Use phrases like:
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“Struggling with online visibility? We can help.”
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“We build websites that turn visitors into paying customers.”
Speak their language. Address their pain points. Then show them you have the solution.
6. SEO Isn’t Set Up Properly
You can have the best site in the world—but if no one finds it, it’s a tree falling in the digital forest.
Search Engine Optimization (SEO) ensures that your site shows up when potential customers search for your services. If your site isn’t ranking, leads won’t find you.
Fix it:
You don’t need to master SEO overnight, but you should:
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Include relevant keywords naturally in your content
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Use proper meta titles and descriptions
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Optimize images and internal links
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Set up Google Search Console
Or better yet, partner with experts (like us) to handle it while you focus on running your business.
7. No Trust Signals
Would you submit your info to a site with no testimonials, no portfolio, and no proof?
Trust is currency online. Without it, visitors hesitate. Even the best offer falls flat without credibility.
Fix it:
Add:
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Testimonials or case studies
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Trust badges or certifications
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Client logos
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Real photos of your team or workspace
Show you’re real. Show you’re proven. Show you’re worth it.
Final Thoughts: Your Website Should Work for You
Your website isn’t just a digital business card—it’s your most important salesperson. If it’s not bringing in leads, it’s not doing its job.
And the good news? You don’t need to start over. A few strategic changes can turn your site from passive to powerful.
Want help figuring out what’s holding your site back? Let’s talk. At Ask the Egghead, we turn websites into lead-generating machines—and we’d love to do the same for you.
