As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
If you run a Facebook group with a sizable following, there are several ways you can monetize it. You could try affiliate marketing or direct users to your own landing pages, just to name a few examples. However, sending your followers away from Facebook can be...
Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes...
The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are...
Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
