What Are Good Usernames and How to Create Them [Updated]

First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...

How to Run a Domain Name Auction to Sell Your Website

Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites....

Values-Based Marketing: What You Need to Know

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...

Pros and Cons of Using Price Skimming For Your Next Product Launch

Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...

Divi Plugin Highlight: Table Maker

Table Maker is a third-party module for the Divi Builder that does exactly what the title describes- it makes tables. This is a powerful module that simplifies making tables of any size. Add any type of content and style the table with the standard Divi settings as...