Using Color Emotion to Connect More Deeply With Your Audience

You’ve probably heard that colors can influence emotions. Red makes people more angry, yellow signifies happiness, and so on. The psychology of color is an incredibly interesting topic. For website owners and designers, however, the real question is: How can you use...
5 Common Reasons You Fail at Social Media

5 Common Reasons You Fail at Social Media

Social media is still very much misunderstood by many small business owners.  Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don’t always know the best ways to leverage their social media accounts to grow...