Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
When it comes to buying products online, great product images are essential to closing the sale. That’s why most product pages have those product images at the top of the page so it is the first thing buyers see. However, as the user scrolls down the page to view more...
Sticky sidebars for your product pages can be useful for boosting both user experience and revenue. It is a great way to keep essential product info, that important Add to Cart button, and/or other promotional offers in view as the user scrolls through the product...
Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...
Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how...
