Check out a great article on the importance of online directories on UpCity. Ask the Egghead’s Chief Egghead, Steven May was interviewed for the article and is quoted in it.
While you may hear an online directory listing compared to a digital version of Yellow Pages, that’s certainly not the case. There are many additional benefits that online directories provide that this comparison leaves out. Think of it as placing your business on a channel that will directly take it to prospective customers and other relevant businesses. With perks such as advanced filter options, boosts in SEO, and a higher Google ranking, your company’s brand awareness and visibility will improve significantly.
Listing your business in online directories is one of the quickest, easiest, and most effective ways to get your services in front of qualified potential customers; however, as with all digital marketing strategies, relevance is key. Building profiles on as many directories as possible can land you in hot water, so it’s essential to take the time to research and compare niche, industry-specific directories in your space before listing your business.
