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The internet is always changing. Sites like archive.org are specifically designed to keep track of those changes. In order to facilitate the organic nature of the net, HTTP status codes 301 and 302 were developed to make sure that if you changed sites or needed to adjust a URL, you didn’t need to worry about losing backlinks, breaking your own site’s structure, or even swapping entire sites from one place to another. This article is aimed at the best practices for using a 301 or 302 redirect. We already have a full guide on how to go in and create the redirects that you should check out...

Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a brick-and-mortar location to do business. Drawing boundaries around your marketing reach can help your business draw in the right people. As a result, it helps you avoid ad spend on those who are unlikely to shop with you or purchase your services. Let’s look at what geofencing marketing is, how it works, and how to get started...

Every single person on the internet has run into some HTTP error codes at some point. Whether that’s a 404 not found, a 403 forbidden, or a more obscure 504 or 508, these things pop up occasionally for everyone. And everyone needs to know how to deal with them. Some are fixable on the user’s end. While others are server-side or even hosting company-only. Regardless, we want to give you the ultimate rundown on HTTP error codes and what you can do to keep them from ruining your website, business, or even just your day. Codes 301 and 302 While not technically error codes, you will see these...

Divi’s built-in animations provide tons of possibilities when it comes to adding that extra edge to your website. These animations, however, allow you to add one animation to one container at a time. While in most cases this is usually more than enough, there are projects where you’ll want to go the extra mile. You might find yourself wanting to add advanced text animations, for instance. In this tutorial, we’ll show you exactly how to do that. This tutorial is a great stepping stone if you want to learn how to combine Divi, as a framework, with external Javascript libraries. We’ll create...

If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but also completely change the functionality and utility of a post or page. We want to help you to understand the fundamentals. We are going to discuss what a custom field is, why they’re useful, and provide some real-world examples of how they’re used. What are WordPress Custom Fields? In short, WordPress custom fields give you...

Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need to understand how they work. In this article, we’ll talk about what web servers are and how they work and introduce both Apache and NGINX. We’ll then compare Apache vs NGINX in terms of key differences and go over their pros and cons. Let’s get to it! What Is a Web Server? In a nutshell, a web server is a computer dedicated to...

Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every single time you use your logo – or a variation of if – it has to be consistent, crisp and recognizable. When you know the different logo dimensions and sizes you’ll need from the start, it’ll be a lot easier to add it to your website – and to your social media, print products and all other brand collateral. Logo Variations For...

As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to: Increase your brand’s reach Build brand awareness Drive traffic directly to your website Boost engagement Help you grow your leads Increase your conversion rate Deliver free content (such as free courses, eBooks, and other downloadable content) in exchange for users’ email addresses Drive users to contact you via direct message or...

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. This time around we’re building upon the Elementary School Layout Pack with a brand new blog post template that matches the rest of pack perfectly. Hope you enjoy it! Check Out The Elementary School Blog Post Template Below Get it for free today! Download The Blog Post Template For The Elementary School Layout Pack To lay your hands on the free Elementary School Blog Post Template, you will first need to download it using the button below....

Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes tools such as personalized email marketing, chat bots, live stream video, and live chats with customer service representatives. The main goal of conversational marketing is to keep a seamless exchange going across all touch points with your customer. Conversational marketing can help you qualify leads, schedule calls, recommend...

The Facebook Debugger is a tool that enables you to analyze and troubleshoot OpenGraph tags for any of your pages. Using the Debugger, you can quickly zero in on the source of errors within your social media rich snippets. Since social media, and Facebook itself, are key components in any marketing strategy, knowing how to use this tool can pay off in spades. Let’s talk about the Facebook Debugger and OpenGraph! What is OpenGraph (And How to Add Tags in WordPress) OpenGraph refers to a collection of tags you can use to add meta data to your pages and posts. Social media platforms use...

Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a potential customer, (2) know what to say to them when you do find them and (3) fine-tune your message so it’s different from what other brands are saying. That’s a lot on your plate. Luckily, with free lead generation platforms and apps that are geared toward beginners — and many with upgrade options for when your business...

In the last decade, Instagram went from startup to social media behemoth. Over one billion people use the platform every month, with users spending an average of 53 minutes on it per day. With the right Instagram plugin, you can bring even more people over to your feed via your WordPress website. For this article, we’re going to introduce you to seven of the best Instagram plugins to share your posts in WordPress. First, let’s talk about why you might want to show off your feed on your site. Here we go! Why You Might Want to Share Your Instagram Feed in WordPress The most compelling...

Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your page and be consistent with size and resolution. You can change the size of each image one-by-one, but this process is hugely inefficient if you have a large number of pictures. Luckily, Photoshop has an Image Processing script that bulk resize images and resave all the files for you in one easy process. Follow the steps...