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First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can be a challenging task, as many catchy usernames are already in use. In this article, we’ll offer tips for generating a good and secure username for your website, along with your presence on social media giants such as TikTok, Instagram, or Twitter. Let’s go! Why Choosing a Secure Username Is Crucial For Your Online Safety...

Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites. Fortunately, there are many online marketplaces that can help you get the best price for your domain. In this post, we’ll discuss why an auction may be the best way to sell your site and walk you through how the process works. Let’s get to it! Why You Might Want to Run a Domain Name Auction If you’ve reached a point where you’re no...

The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So how do you leverage your marketing strategy for the holidays? Let’s dive in! Why is Holiday Marketing Important? Adjusting your marketing strategy for the holidays is important because it’s a time of year when consumers are actively seeking brands and deals that align with their interests and wants....

Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how these needs present themselves in the workplace, how motivation is impacted when they are not met, and at ideas and actions to counteract this cycle. Maslow’s Hierarchy of Needs Abraham Maslow was an American psychologist working in the area of Humanistic psychology, which places an emphasis on self exploration and free will...

Divi Pixel is a third-party plugin for Divi with a set of tools that adds hundreds of options, 20 modules, theme customizations, and a new post type. Divi Pixel makes it easy to customize your website and add lots of new features just by enabling them. In this article, we’ll look a Divi Pixel and see what it can do to help you decide if it’s the right plugin for your Divi website. Divi Pixel Settings Menu The settings screen includes over 200 settings that can be enabled or disabled. Many of them can be customized using new controls that are added to the theme customizer. Many of the...

Instagram is an excellent way to increase your brand awareness. You can even differentiate your content and post different images on each channel. However, featuring multiple Instagram feeds on your website can be tricky. Smash Balloon is a handy plugin that will help you show images from multiple Instagram accounts in the same feed on WordPress. In this article, we’ll explain the benefits of implementing this tool and how it can help you reach your audience more effectively. We’ll also show you how to use it. Let’s go! Introducing the Smash Balloon Plugin Smash Balloon is a WordPress...

People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s what they fail to realize – consistency is key to successful branding. And consistency goes far beyond the product, content, and messaging. All branding elements must stay consistent for your brand to be recognized across the web. This means that, ideally, your content marketing efforts should be consistent with your website...

Ever since the Divi sticky options have come out, endless interaction design possibilities have been added to our Divi toolboxes. Besides being able to turn a header sticky on scroll, you’re also able to change the style of your elements in a sticky state. This allows you to highlight your header once it’s turned sticky, and create another user experience while people are reading through your pages and posts. One of the questions that’s been often asked is in the community is how to can change the Divi logo in a sticky state. In this tutorial, we’ll show you a quick and easy way to do...

Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and interactive content keep your audience engaged with your brand and “playing” along. Using gamification to enhance your marketing strategy will keep your users interacting with your brand and coming back for more. So how can you go about boosting audience engagement with gamification in your digital marketing strategy? First,...

When it comes to buying products online, great product images are essential to closing the sale. That’s why most product pages have those product images at the top of the page so it is the first thing buyers see. However, as the user scrolls down the page to view more information about the product (descriptions, reviews, etc.), the main product image is no longer in sight. One way to keep those product images in view is to add a sticky product image that stays in view as a potential buyer browses your product info. In this tutorial, we are going to show you how to add sticky product...

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its audience based on shared values. It’s an outward-focused strategy fueled by authenticity and focused on doing good in the world. Beyond what a brand sells, values-based marketing seeks to resonate with its target audience on closely-held social and ethical issues. So what is values-based marketing?...

Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning is and how it works? Let’s dive in. What is Deep Learning? Deep learning, or machine learning, is AI-driven technology. It relies on gathering user data to learn your users’ behavior patterns. Deep learning for marketing utilizes analytics data and AI to create algorithms. So, this allows for smarter, more targeted marketing....

Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your WordPress website. In this article, we’ll show you how to do this using the Algori 360 Image plugin. Let’s dig in! Why Use 360-Degree Images on Your Website It’s safe to say that 360-degree or interactive pictures on a website is something of a novelty, unless you’re frequently visiting sites within certain niches. However, this...

Although Divi has a lot of modules, it doesn’t have a module to build tables. Fortunately, there is a solution. Table Maker is a third-party plugin that allows you to build fully customizable tables with the Divi Builder. To help you decide if this is the right plugin for your Divi website, in this article, we’ll take a look at Table Maker and see what it can do. Installing Table Maker Installation is simple and straightforward. Navigate to Plugins > Add New > Upload Plugin Click Choose File Locate the plugin’s zip file on your computer and select it Click Install Now Click Activate...