Blog

The way we use the Divi Theme Builder when setting up a website has sped up our workflow and made everything easier. Although we were able to create customized headers from day one ever since the Divi Theme Builder came out, one thing has been requested continuously,...

No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...

When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...

Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...

Even though the old saying is that you should  never judge a book by its cover, people do. The same thing happens to podcasts. Potential listeners judge the quality and colors and composition that make up your podcast cover art before they ever hear a second of your...

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...

Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond...

When building an eCommerce website using Divi and WooCommerce, there are tons of ways to customize the overall look and feel of your website. Divi’s WooCommerce modules in combination with the Divi Theme Builder allow you to build templates for your product pages,...

Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently...

The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...

The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...

Divi Madmenu is a third-party plugin for Divi that adds new menu features to the Divi Theme Builder. Add buttons, a Woocommerce shopping cart, search option, and adjust the placement of each element. Design independent menus for desktop, tablet, and phones, and set...

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...

Sticky sidebars for your product pages can be useful for boosting both user experience and revenue. It is a great way to keep essential product info, that important Add to Cart button, and/or other promotional offers in view as the user scrolls through the product...

[Intro] Sneak Peek Here is a quick look at the design we’ll build in this tutorial. Download the Layout for FREE To lay your hands on the designs from this tutorial, you will first need to download it using the button below. To gain access to the download you will...

Even if you aren’t familiar with the phrase anchor text, you have almost certainly used it. Anchor text is the actual text you click on for a link, whether it is click here, check this out, or a keyword that indicates that you’re navigating to a list of the best code...

Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...

When it comes to buying products online, great product images are essential to closing the sale. That’s why most product pages have those product images at the top of the page so it is the first thing buyers see. However, as the user scrolls down the page to view more...

Lack of motivation in the workplace can be a sign that workers’ needs are not being met. In this article we’ll look at Maslow’s Hierarchy of Needs, a popular motivational theory of addressing human needs with the goal of finding self-fulfillment. We will look at how...

Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your...

Table Maker is a third-party module for the Divi Builder that does exactly what the title describes- it makes tables. This is a powerful module that simplifies making tables of any size. Add any type of content and style the table with the standard Divi settings as...

The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....

Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example....

Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...

Whether you’re launching your first website or working on growing an existing one, your domain name is a central factor. It’s important from a technical standpoint in that it makes it easy for users to access your site, but it’s also essential to your digital brand....

Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning...