Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
We’ve talked about the Canva photo editor in the past. It’s a free-to-use graphics editor that enables you to create and tweak anything from logos to infographics, social media posts, and more. Although Canva isn’t what we’d call a “professional” photo editor, it is...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
