Someone tried to hire you this morning.
You never heard from them.
No phone call. No email. No contact form submission.
Nothing.
But for about six minutes, they were seriously considering your business.
Here’s what happened.
It Started With a Google Search
Let’s call her Sarah.
Sarah needed the exact service your company provides. She opened Google, searched for it, and found your business near the top of the results.
Your name looked familiar.
She clicked.
So far, so good.
Your website loaded.
But not quickly.
For a few seconds, Sarah stared at a partially loaded homepage while a large image slowly appeared and the menu shifted around.
Not disastrous.
Just annoying.
She stayed.
Then She Tried to Figure Out What You Actually Do
Your homepage looked professional enough.
There was a big headline:
“Delivering Innovative Solutions for Your Business.”
Sarah paused.
Innovative solutions for what?
She scrolled.
There were several paragraphs about your experience, values, commitment, and expertise.
Still, she wasn’t completely sure whether you handled the specific service she needed.
So she opened the menu.
On her phone, the menu covered most of the screen.
She tapped “Services.”
The page loaded.
Slowly.
Again.
The Service Page Almost Won Her Back
This time, Sarah found what she was looking for.
You offered exactly the service she needed.
Now she wanted to know three things:
How does the process work?
How long will it take?
What does something like this typically cost?
The service page answered none of them.
There was a detailed description of the service, but it was written from your company’s perspective instead of hers.
You talked about your expertise.
Sarah wanted to know what would happen next.
She scrolled to the bottom.
There was a button.
“Learn More.”
Learn more where?
She tapped it anyway.
Then the Website Started Fighting Her
The next page wasn’t optimized well for mobile.
The text was small.
A pop-up covered the screen.
The close button was difficult to tap.
Sarah pinched the screen to zoom in, accidentally clicked something else, hit the back button, and landed on the previous page.
At this point, she was no longer evaluating your service.
She was evaluating how much effort it took to do business with you.
That’s a very different question.
She Had One More Question
Sarah wanted reassurance before contacting anyone.
She looked for testimonials.
Couldn’t find them.
She looked for examples of your work.
Nothing obvious.
She checked the FAQ.
There wasn’t one.
Then she looked for pricing guidance.
Nothing.
So Sarah did what people do when a website leaves a question unanswered.
She went back to Google.
Your competitor was waiting one tab over.
Their website loaded quickly.
Their homepage immediately explained what they did.
Their service page answered Sarah’s biggest questions.
There were testimonials.
There was a simple process:
- Schedule a consultation.
- Get a recommendation.
- Start the project.
There was a button that said:
“Schedule a 15-Minute Call.”
Sarah clicked it.
You never knew she existed.
Now Rewind the Story
There were several moments where your website could have kept Sarah.
A faster homepage could have made a stronger first impression.
A clearer headline could have immediately confirmed she was in the right place.
A better service page could have answered her questions before she had to ask them.
A cleaner mobile experience could have removed unnecessary frustration.
Testimonials and examples could have built trust.
A clear call to action could have told her exactly what to do next.
None of these things required flashy animations or trendy design.
They required something much more important:
Understanding what the customer needed at each step.
Your website is not just a digital brochure.
It is part of the sales process.
And every unanswered question, slow-loading page, confusing headline, and awkward mobile interaction gives someone a reason to leave.
At Ask the Egghead, we help businesses build, manage, and improve WordPress websites that make it easier for potential customers to understand, trust, and contact them.
Someone may already be trying to hire you.
Make sure your website doesn’t talk them out of it. Contact Ask the Egghead and let’s turn more visits into conversations.
