The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective...
There are a lot of email marketing services you can choose from as a WordPress user. Although many are fantastic, they also force you to leave the WordPress admin space. To design and send emails, you have to log into another platform and learn how to use it. That’s...
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last...
Having an idea for an online boutique is just the first step of the process – albeit a crucial and exciting one. Knowing what you want to sell is only the beginning. There’s so much to consider after that when it comes to how to start an online boutique, and if you...
Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...
