As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
Otter.ai is an artificial intelligence (AI) program designed to record, extract, and transcribe audio in real time. It’s great for speech-to-text dictation, recording meetings, and generating transcripts of audio and video recordings. Otter voice notes are a useful...
Search engines are any website’s lifeblood. No matter how well-planned and effective your social strategies are, if your site isn’t prominent in search results, your business and brand will have a hard time (if not an impossible one) growing. One of the most important...
Adding a Reading Progress Bar (or scroll indicator) to your blog post template is a smart way to showcase a user’s reading progress for a given article. The idea is to display a fixed progress bar at the top of the post that directly correlates with the user’s scroll...
As you may know, WordPress is capable of sending basic transactional emails out of the box. However, a lot of web hosts don’t support that functionality or offer email capabilities at all. To get around this issue, you have to rely on third-party transactional email...
