Marketing to Millennials: What You Need to Know to Close the Sale

Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up...

Twitter Adds Subtitles to Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with...

How to Create Video Ad Funnels That Work

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable...

Divi Plugin Highlight: Divi Icons Pro

Divi Icons Pro is a third-party plugin that adds over 2500 icons and several related features to the Divi Builder. It comes with several purchase options and even includes a free option with over three hundred custom icons. In this Divi plugin highlight, I’ll take a...