As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...
Adding a Reading Progress Bar (or scroll indicator) to your blog post template is a smart way to showcase a user’s reading progress for a given article. The idea is to display a fixed progress bar at the top of the post that directly correlates with the user’s scroll...
As you may know, WordPress is capable of sending basic transactional emails out of the box. However, a lot of web hosts don’t support that functionality or offer email capabilities at all. To get around this issue, you have to rely on third-party transactional email...
The web is full of sites that need design accents related to time (speed optimization, upcoming events, etc.). In most cases, a clock icon or graphic can work great. But, creating an animated clock design will definitely give a unique “spin” to the design of your...
