Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...
Icons are a popular feature in web design. When chosen carefully and used wisely, they can help you quickly and clearly communicate key information to visitors. However, accessing icon libraries can get expensive, especially if you use more than one. As such, you’ll...
Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s...
The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...
