Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...
Optimizing your website’s images is no small task. Not only do you need to make sure their file sizes are manageable to prevent long page loading times, but they also present many opportunities to improve your Search Engine Optimization (SEO) that are easy to...
If you run a Facebook group with a sizable following, there are several ways you can monetize it. You could try affiliate marketing or direct users to your own landing pages, just to name a few examples. However, sending your followers away from Facebook can be...
Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes...
