If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years....
Being humble is always a good thing, or so we’re told. However, when you’re trying to launch or grow a business, you need to put humility aside and do a bit of ‘shameless’ self-promotion. In fact, the success of your project depends on it. It’s important to understand...
What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is...
“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line...
Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up...
