How to Share Documents in Your LinkedIn Posts: Marketing Tips

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn&#8217…

A Simple Guide to Brand Strategy

Without a brand strategy, it’s difficult for your business to have clear goals when it comes to marketing. It’s also hard for customers to understand both your values, and what your business can provide for them. Implementing a solid brand strategy gives you a clear path forward, and your customers a clear path to you. […]

The post A Simple Guide to Brand Strategy appeared first on Elegant Themes Blog.

How to Use Facebook Automated Rules to Manage Facebook Ads

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performanc…

Creating a Fullscreen Layout with Parallax Background Image Transitions in Divi

Creating a web page with fullscreen sections is a great way to improve the user experience with smooth transitions and clean section layouts that span the full width and height of the browser. Typically, this works well for showcasing products or services one section at a time allowing the user to easily focus on each […]

The post Creating a Fullscreen Layout with Parallax Background Image Transitions in Divi appeared first on Elegant Themes Blog.

Personas: What They Are, How to Make Them, and How to Use Them in Marketing

One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent this problem. In this […]

The post Personas: What They Are, How to Make Them, and How to Use Them in Marketing appeared first on Elegant Themes Blog.

4 Ways Artificial Intelligence Can Improve Your WordPress Website

There are so many things to think about when it comes to creating and maintaining a successful website. It can be hard to balance crafting excellent content, improving Search Engine Optimization (SEO), and making sure your users have the best possible experience. Artificial Intelligence (AI) can streamline some of these tasks to make managing your […]

The post 4 Ways Artificial Intelligence Can Improve Your WordPress Website appeared first on Elegant Themes Blog.

How to Easily Add Vertical Social Sharing Buttons to Your Web Page in Divi

Social sharing buttons have become a standard component of a website due to the huge rise of social media. And with Divi, you can easily add those social sharing buttons using the social media follow module. However, by default, the buttons will align horizontally. This is perfect for most sites. But if you are looking […]

The post How to Easily Add Vertical Social Sharing Buttons to Your Web Page in Divi appeared first on Elegant Themes Blog.

BigCommerce for WordPress: An In-Depth Overview and Review

BigCommerce is an eCommerce platform with scalability in mind. BigCommerce for WordPress is a plugin that brings this platform to your WordPress website. The eCommerce tasks such as inventory management, payment processing, and managing shipping are handled by the BigCommerce servers, taking the strain and space required off of your WordPress server. In this article, […]

The post BigCommerce for WordPress: An In-Depth Overview and Review appeared first on Elegant Themes Blog.

Google Data Studio: How Marketers Can Build Powerful Dashboards

Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He’s the founder of MeasurementMarketing.io a…

How to Apply Colliding Animations to Design Elements with Divi

Adding animations to design elements on your page can definitely help you increase engagement. There are many animation options available in Divi’s Visual Builder and they’re quite straightforward to use. But you can also get creative with these animations and use them in a unique way. In this post, we’ll handle three examples of colliding […]

The post How to Apply Colliding Animations to Design Elements with Divi appeared first on Elegant Themes Blog.

Top 10 Text to Speech Tools

Audio content has never been more important. Podcasts are as popular as they have ever been (and growing every day), and many websites provide audio versions of their articles, for accessibility, user engagement, and even SEO. But not everyone has time to create their content twice, to write it and edit it, then to record […]

The post Top 10 Text to Speech Tools appeared first on Elegant Themes Blog.

How to Develop a Social Video Strategy: Tips and Tools

Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video Content With Your Social…

Goodbye Pinterest: The Journey, Season 2, Episode 18

Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media E…

Download 5 FREE CTA Sections with Overlapping Elements for Divi

Using overlaps in your design can really add an extra dimension to the website you’re building. We’re already used to the bottom-to-top and right-to-left overlaps, which we frequently use in layout packs and Divi design tutorials. But, you can also build unique overlaps without taking the bottom-to-top and right-to-left hierarchy into consideration. Further down the […]

The post Download 5 FREE CTA Sections with Overlapping Elements for Divi appeared first on Elegant Themes Blog.

How Google Analytics Attributes Traffic From Facebook

Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Ana…

How to Turn Fans Into Engaged Superfans

Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers…

How to Use the Instagram Countdown Sticker for Business

Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for mar…

How to Design a Guest Speaker Section with an Effective CTA in Divi

Whether you have a podcast or are hosting a WordCamp (or any speaker event), it’s always a good idea to have a guest speaker section for your website. Like testimonials, showcasing guest speakers is an effective way to promote value and establish credibility with your audience. A guest speaker section is also a key spot […]

The post How to Design a Guest Speaker Section with an Effective CTA in Divi appeared first on Elegant Themes Blog.

How to Highlight Product Categories in a Stunning Divi Website Hero Section

If you’re familiar with e-commerce websites, you’re undoubtedly familiar with product categories as well. Product categories can be some of the most powerful pages on your website. That’s why it’s important to make them easy to find and highlight them in a straightforward and elegant way. With Divi’s built-in options, you can take your design […]

The post How to Highlight Product Categories in a Stunning Divi Website Hero Section appeared first on Elegant Themes Blog.

Twitter Publisher Dashboard Improves Audience Insights

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publi…

Simple and Creative Ways to Display Company Logos in Divi

There are many reasons to display company logos on your website. A “Featured In” section of company logos could hold sway for potential investors or partners. Or an “Our Clients Include” section could establish valuable social proof with visitors. But whatever the reason, it is important to know how to add these logos to your […]

The post Simple and Creative Ways to Display Company Logos in Divi appeared first on Elegant Themes Blog.

How to Use Text Expander to Drastically Speed Up Your Writing-Related Work

Business writing can become tedious and time-consuming. We often type the same words multiple times within an email, on social media, in presentations, articles, or within user’s guides. One way to help streamline the writing process is to use an app called Text Expander. This app allows you to create snippets of text and code […]

The post How to Use Text Expander to Drastically Speed Up Your Writing-Related Work appeared first on Elegant Themes Blog.

Phrases That Sell: 8 Copywriting Tips

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How t…

How to Use Gradient Backgrounds as Background Image Masks with Divi

If you’re familiar with image editing software, such as Photoshop, you’re probably familiar with masks as well. Masks help you bring two layers together and create a unique outcome. With Divi, you can get creative and create your own kind of masks inside your pages using gradient backgrounds in combination with background images. In this […]

The post How to Use Gradient Backgrounds as Background Image Masks with Divi appeared first on Elegant Themes Blog.

Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post

Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify that […]

The post Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post appeared first on Elegant Themes Blog.

How to Monitor Your Social Media Mentions: 5 Listening Tools

Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Ago…

How to Create Filtered Sidebars for your Divi WooCommerce Pages

If you’ve ever tried to add filtered WooCommerce sidebars to pages that you’ve made with page builders, you’ve probably noticed that the filters don’t appear on your pages. It doesn’t matter which page builder you’re using, the filters simply will not display. The reason is those widgets are not compatible with page builders. In this […]

The post How to Create Filtered Sidebars for your Divi WooCommerce Pages appeared first on Elegant Themes Blog.

How to Improve Your YouTube Video Exposure: 6 Useful Tools

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouT…

How to Transfer a New Design Style to Another Page Using Divi’s Efficiency Features

This week, as part of our ongoing Divi design initiative, we’re going to show you how to transfer a new design style to another page using Divi’s Furniture Store Layout Pack. With all the new layout packs that are coming out, you might have wanted to change the style of an existing page using the […]

The post How to Transfer a New Design Style to Another Page Using Divi’s Efficiency Features appeared first on Elegant Themes Blog.

An Overview of WordPress 5.0 and the New Block Editor

WordPress 5.0 was released on December 6th, 2018, replacing the classic content editor with the new block editor, also referred to as Gutenberg. The easy-to-learn, user-friendly block editor has a lot of options for people who want more flexibility over their design. Improvements were made on the back end to help ease and streamline design, […]

The post An Overview of WordPress 5.0 and the New Block Editor appeared first on Elegant Themes Blog.

5 Facebook Ad Mistakes That Could Be Hurting You

Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Face…

Telephone Links: How to Add “Call-able” Links & CTA’s to Your Website

Many business websites show a phone number so their customers can contact them. When desktops were the most popular way to access the sites, users would make note of the phone number and call from a separate device. Of course, most users now access the website and make the phone call from the same device. […]

The post Telephone Links: How to Add “Call-able” Links & CTA’s to Your Website appeared first on Elegant Themes Blog.

Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About Thi…

We’re Hiring: Director of Marketing

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online mar…

How to Get Creative with Divi’s 6-Column Row & Viewport Units

The variety of Divi’s column structures allow you to create basically any design you have in mind. And although using the column structures in their original form is the most straightforward thing to do, you can also take it one step further by combining the design elements in a 6-column row with viewport units. One […]

The post How to Get Creative with Divi’s 6-Column Row & Viewport Units appeared first on Elegant Themes Blog.

11 Online Places To Learn WordPress Inside And Out (Paid And Free Options)

WordPress runs over 30% of internet, and it shows no sign of slowing. People list it as a job skill on resumes, WordPress Professional is now a job listing, and it’s used by the technical and non-technical to have a quality online presence. Blogs, news sites, ecommerce stores, portfolios, even full web apps are using […]

The post 11 Online Places To Learn WordPress Inside And Out (Paid And Free Options) appeared first on Elegant Themes Blog.

10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing w…

How to Track Social ROI for a Local Business

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar busines…

How to Create a Knowledge Base for Your Website with Divi

Having a Knowledge base on your website can be an extremely valuable asset both for your customers and your employees. And if done right, a knowledge base can become a long-standing hallmark of quality assurance for your business. They can be a great solution for FAQs, Documentation, Software manuals, Tutorials, and much more. In this […]

The post How to Create a Knowledge Base for Your Website with Divi appeared first on Elegant Themes Blog.

How to Use YouTube Stories: What Marketers Need to Know

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stor…

How to Use Quizzes in Facebook Lead Ads

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generat…

5 Creative Divi Header Module Styles You Can Achieve Using Built-in Settings

Out of the box, the Divi Header Module can create striking header designs with only a few adjustments. This makes it an extremely popular module when designing headers for your website in Divi. And with a little out-of-the-box thinking, you can create some really unique designs using only the built-in settings (no custom CSS). So […]

The post 5 Creative Divi Header Module Styles You Can Achieve Using Built-in Settings appeared first on Elegant Themes Blog.

How to Overcome Insecurity

At some point or another, we all hear that little voice in our heads telling us we’re not good enough. Whether it targets your career, abilities, appearance, or relationships, insecurity is unpleasant. If it’s severe, it can even prevent you from taking new opportunities when they present themselves. No matter the cause and effect, insecurity […]

The post How to Overcome Insecurity appeared first on Elegant Themes Blog.

The Best Time to Post on Instagram

Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for reaching the highest number of potential readers or customers. As a mobile-centric platform catering largely to young adults, Instagram provides a unique opportunity to engage with […]

The post The Best Time to Post on Instagram appeared first on Elegant Themes Blog.

YouTube Live: What Marketers Need to Know

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing po…

How to Create a Multilingual Website with Divi or Extra and WPML

Creating a multilingual website with Divi and Extra is easy. Both WPML ready, meaning you can create a multi-lingual website with Divi and Extra. WPML has made changes that improve compatibility with Divi and Extra and has added features that make it even easier to translate your website. In this article, we’ll see how to […]

The post How to Create a Multilingual Website with Divi or Extra and WPML appeared first on Elegant Themes Blog.

How to Discover New Audiences for Your Facebook Ads

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests I…

The Best Time to Post on Facebook

As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s potential as a marking tool. Then we’ll cover several […]

The post The Best Time to Post on Facebook appeared first on Elegant Themes Blog.

10+ Marketing Predictions for 2019 From Top Marketers

Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see…

5 Fantastic Ways You Can Style Divi’s Testimonial Module

The one thing visitors always go looking for on a website is testimonials. They represent credibility and influence the decision-making process leads or potential clients have when visiting your website. Besides making sure you have strong testimonials to share, making them visually appealing plays an important role as well. In this post, we’re going to […]

The post 5 Fantastic Ways You Can Style Divi’s Testimonial Module appeared first on Elegant Themes Blog.

How to Get Your Sales Team to Use Social Media: A 6-Step Plan

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Us…

15 Best Fancy Fonts for Your Next Special Occasion

Whether you’re designing a wedding website or putting together an announcement for an annual business dinner, finding the right font for your special occasion can be difficult. Many fonts sacrifice readability for extra flourishes, while others just don’t stand out. To help you in your search, we’ll highlight 15 fancy fonts you can download to […]

The post 15 Best Fancy Fonts for Your Next Special Occasion appeared first on Elegant Themes Blog.

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audienc…

How to Build a Responsive Fixed Sidebar with Smooth Scrolling Anchor Links with Divi

Sidebars aren’t really as popular as they used to be. In many cases, they end up being more distracting than they are helpful. But sometimes a sidebar makes perfect sense, especially when dealing with lengthy content. That is why I set out to create a sidebar that makes a lot of sense. Today I’m showing […]

The post How to Build a Responsive Fixed Sidebar with Smooth Scrolling Anchor Links with Divi appeared first on Elegant Themes Blog.

How to Apply a Gradient Text Color to Your Copy Using Divi’s Built-in Options Only

No matter what kind of website you’re creating, highlighting copy and content remains one of the top priorities. With Divi’s built-in options, there are a ton of ways to get there. One of the possibilities you have is applying a gradient text color to your copy. This is a great approach for adding color to […]

The post How to Apply a Gradient Text Color to Your Copy Using Divi’s Built-in Options Only appeared first on Elegant Themes Blog.

Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Mark…

How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campa…

Are These Logical Fallacies Limiting Your Personal and Professional Growth?

One of the most frustrating situations is trying to argue with someone who doesn’t respond to logic. If someone refuses to see reason, they might not even agree that two plus two equals four. The scariest part is, logical fallacies are much more common than you might imagine – and you may be guilty of a […]

The post Are These Logical Fallacies Limiting Your Personal and Professional Growth? appeared first on Elegant Themes Blog.