Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media …

How to Maximize the Exposure of Your Videos: A Strategic Plan

Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Yo…

Knowing When to Change: The Journey: Season 2, Episode 10

Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episod…

15 Best Lettering Fonts for Achieving a Custom Creative Feel

Given the prominence of tech, handwriting is arguably falling by the wayside. However, there’s still an appreciable charm to be had, and carefully-chosen lettering fonts can invoke a more ‘writerly’ feel, perfect for many different niches. The good news is that there are thousands of options to choose from online. With this in mind, this post […]

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How to Create Unique Hover Overlaps for Testimonials with Divi

Testimonials are a huge deal for many websites. They show expertise and visitors usually go looking for them if they want to figure out how credible a company or person is. That’s why it’s important to think about the way you visually present testimonials on your website. With Divi, you can display your testimonials exactly […]

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How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. What Are the Benefits […]

The post How to Use LinkedIn Elevate to Manage an Employee Advocacy Program appeared first on Social Media Examiner.

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Inst…

Divi Plugin Highlight: Divi Toolbox

Divi Toolbox is a third-party plugin that adds a lot of new effects to Divi that would normally require CSS, JavaScript, PHP, or lots of individual plugins. The effects are easy to use and customize and give your Divi website some extra sparkle to stand out from the crowd. Effects include site-wide changes, new mobile […]

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15 Interview Questions to Ask and Prepare For

Work interviews are always nerve-wracking. However, by preparing in advance you increase the chances of nailing your interview and making it to the final round of applicants. The problem is, preparing for interviews is complicated since employers love to throw all types of questions at you. Fortunately, many of these questions are actually recycled among interviewers, […]

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How to Label a Background Image with Engaging Tooltips in Divi

Adding tooltips to label a background image is a creative way to engage visitors with valuable information about your product or service. The basic idea is to position icons (or text) specific locations on the image (like a google map with pinpoints). And if you take advantage of Divi’s hover effects, you can reveal additional […]

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The Art of the Introduction Email

Emailing someone you don’t know is always nerve-wracking. They might miss your email, delete it, or even worse, read it and not bother answering back. That’s why learning how to introduce yourself over email is essential if you work online. Crafting an excellent introduction email is a powerful skill that will help you to grow […]

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IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV v…

How to Create a Custom WordPress Login URL

By default every WordPress installation has two login URLs: yourdomain.com/wp-admin.php and yourdomain.com/wp-login.php. While perfectly functional, there are two very good reasons you may want to change these URLs. The first and most important is security. The second is that it gives you the ability to rebrand every element of the login experience for your site […]

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How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketin…

How to Write a Professional Email Signature that Converts

An email signature is perhaps the most neglected opportunity in business communications. A well-designed email signature gives you one last chance to provide information or even a call to action. If your email signature is designed well it will make you look more professional and it can lead to more conversions. Email signatures can open […]

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6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Mana…

How to Create a Digital Magazine in Canva for Your Blog (And Why You’d Want To)

Even if you’re a content creator, you aren’t necessarily a graphic designer. You probably have enough skills to get by, but you may not be the Photoshop and InDesign whiz that other folks on your team are. But with Canva magazine layouts, that doesn’t matter. Canva is a drag-and-drop, for-the-masses graphics editor that actually has more […]

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7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targe…

YouTube Marketing: How to Grow Your Business Using YouTube

YouTube is the second largest search engine in the world. Second only to Google, which technically owns YouTube. So if you’re optimizing your content for Google and not specifically for YouTube, you’re missing out on an incredibly important and lucrative audience. You should take advantage of this even if your primary content isn’t video (or […]

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How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and …

What Do Facebook’s New Strategic Plans Mean for Marketers?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings ca…

Facebook Video: Insight From a Facebook Watch Success Story

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Soci…

How to Create Beautiful & Engaging Dynamic Blog Post Hero Sections with Divi

Every time a new update comes out, the design possibilities you have increase. Combining dynamic content and hover options, for instance, can bring stunning results. To demonstrate that, we’ll show you how to create 3 stunning dynamic blog post hero sections using Divi’s built-in options only. We’ll guide you step by step through each one […]

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Native Advertising: What it is, Why it Works, & How to Implement It

Traditional advertising methods have become less effective. We’ve become so accustomed to them that we ignore ads that stand apart from content. The problem is that many platforms, such as websites and magazines, need advertisements in order to remain in business. To help with this, they’ve adjusted how advertisements are presented. Many of the world’s […]

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How to Build a Sermon Layout using Custom Fields and Dynamic Content in Divi

The ability to access and listen to sermons is a vital part of any church website. And, with the release of Divi’s new Church Layout Pack, I thought it would be useful to show you how you can build a sermon layout using dynamic content. To do this, I’ll be using the Advanced Custom Fields […]

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7 Ways to Create Better Instagram Engagement for Businesses

Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement. #1: Follow Through on Follower Engagement to Stay…

How to Use Facebook Dynamic Ads for Time-Sensitive Sales

Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook…

5 Creative Divi Button Module Designs & How to Make Them

In this post, I’ll show you 5 creative divi button module designs you can easily achieve with Divi’s Button Module. The button module is one of the most popular of all the Divi modules because buttons are so important for leading visitors to your desired objectives throughout a website. Therefore, it’s very important that we […]

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The Best Free Web Fonts for 2018

The fonts you choose for your WordPress website play a huge part in the overall design. It’s not an afterthought by any means. Just change all of your headlines to Comic Sans if you need to see proof! Okay, that’s a bit drastic. But, with typography, even the smallest change can make a significant difference. […]

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How to Drive Organic Traffic With Bots

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy markete…

Download a Unique Social Follow Design with 5 Color Palettes for Divi

Websites and social media often go hand in hand. Social networks are used to drive traffic to websites but the opposite is true as well, especially if you want to increase engagement on your social networks. That’s why most websites include links to their social networks on various pages. You can go with the classic […]

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How to Succeed in Social Media Without Posting Any Content

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure wit…

How to Quit Your Job Gracefully

Many of us dream of becoming freelancers, solopreneures, or agency founders. This often means quitting our jobs to start our own businesses. There is an art and science behind quitting a job. If you do it wrong you can burn your bridges and ruin your chances of success. If you do it right you can […]

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How to Use Instagram Nametags for Marketing

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. What Ar…

How to Use Custom Facebook Frames for Facebook Dynamic Ads

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize the Appearance…

5 Creative Divi Blurb Module Designs

In this post, we’re going to explore one of Divi’s most popular features, the Blurb Module. Although seemingly simple out of the gate, it has many customizable features that can bring your website elements to life. Generally, the Blurb Module is used for things like services, benefits, contact information, etc, but with Divi, the possibilities are endless. […]

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Is Facebook Long-Form Video Dead?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, join us as we discuss Social Media Exam…

Why We Abandoned Facebook Video Longer Than Two Minutes

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on Facebook, …

How Artificial Intelligence Is Changing Marketing

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview M…

Divi Feature Sneak Peek: Draggable Sizing + More Sizing Options

More Sizing Options are Coming to Divi!Including Draggable Sizing for All Divi Elements! Soon you’ll be able to adjust height, max-height, max-width, and spacing for sections, rows, columns, and modules with an improved Draggable Sizing UI. Today, I’m excited to announce we are working to add Draggable Sizing to all elements of the Visual Builder. […]

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How to Get Your WordPress Website to Show Up in the Google Answer Box

Most websites rely on organic traffic for attracting new visitors. This means you’ll probably need to compete with hundreds if not thousands of other pages for the keywords your content targets. In other words, you need to be better than the competition if you want to climb to the top of relevant Search Engine Result Pages […]

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3 Social Media Monitoring Tools for Marketers

Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you capitalize on influ…

4 Ways to Use LinkedIn Video for Your Business

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share Curated Resourc…

How to Use Divi’s Dynamic Content Feature to Design a Dynamic Post Layout

Divi’s new Dynamic Content feature gives us the ability to build dynamic layouts for blog posts (and a lot more). And there are good reasons you may consider doing this. One reason is design. You can design some amazing post layouts with Divi using the visual builder, especially when you use the premade layouts available […]

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How to Use Instagram Quick Replies for Direct Messages

Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies to common questions via Direct Messages? In this article, you’ll discover how to create multiple Instagram quick replies t…