Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in...
Sticky sidebars for your product pages can be useful for boosting both user experience and revenue. It is a great way to keep essential product info, that important Add to Cart button, and/or other promotional offers in view as the user scrolls through the product...
Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens...
The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective...
Better Responsive Previews Preview Your Designs On Different Devices And Customize Your View Modes Today we are excited to announce the new and improved responsive preview system for Divi. Now it’s much easier to see how your website will look on different devices and...
Comments are an important part of any blog post template. However, for some visitors, a lengthy comments section can become a problem whenever they are trying to scroll through the rest of the content on the post. Creating a comments toggle is a great solution to this...
If you run a Facebook group with a sizable following, there are several ways you can monetize it. You could try affiliate marketing or direct users to your own landing pages, just to name a few examples. However, sending your followers away from Facebook can be...
Once you have a few podcast episodes in the can, and you’re ready to unleash them onto the world, you have just one step left: submitting your show for distribution across the myriad of podcast directories out there. While there are pretty much an infinite number of...
Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. This time around we’re building upon the Elementary School Layout Pack with a brand new blog post template that...
Social media is a cornerstone of digital marketing, and Facebook is the largest platform on the web. It may play a vital role in sending traffic to your website. If that’s the case, having your URL blocked on Facebook could really throw a wrench in your strategy....
Icons are a popular feature in web design. When chosen carefully and used wisely, they can help you quickly and clearly communicate key information to visitors. However, accessing icon libraries can get expensive, especially if you use more than one. As such, you’ll...
When creating any kind of website, chances are high you’ll want to occasionally blog on that website too. Besides needing a blog page that features all your blog posts in a list form, you’ll want to have a blog post template that you can automatically assign to the...
We’ve talked about the Canva photo editor in the past. It’s a free-to-use graphics editor that enables you to create and tweak anything from logos to infographics, social media posts, and more. Although Canva isn’t what we’d call a “professional” photo editor, it is...
Podcasting is big business these days. But it hasn’t always been. When the term first originated, and for many years afterward, very few people knew what it meant. And even if they did, knowing how to listen to one might not be in their skillset. Today, however,...
Black Friday Starts In… Black Friday Is Coming Get ready! The Divi Black Friday sale is coming on November 27th, and just like every year before it, we are going all out to make this the most amazing sale of all time. That means gigantic discounts, free prizes,...
For many businesses, testimonials are one of the key arguments to get new clients. That means paying a bit of extra attention to testimonials on your website will never go to waste. Within Divi, there are many different ways to share testimonials, using the Divi...
When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will...
Whether you’re launching your first website or working on growing an existing one, your domain name is a central factor. It’s important from a technical standpoint in that it makes it easy for users to access your site, but it’s also essential to your digital brand....
When it comes to buying products online, great product images are essential to closing the sale. That’s why most product pages have those product images at the top of the page so it is the first thing buyers see. However, as the user scrolls down the page to view more...
Running a domain name auction can be a smart way to recoup some of the costs of registering a web address you no longer want or need. However, this process isn’t one you’re likely to be familiar with unless you’re already in the business of flipping websites....
If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is...
Even though the old saying is that you should never judge a book by its cover, people do. The same thing happens to podcasts. Potential listeners judge the quality and colors and composition that make up your podcast cover art before they ever hear a second of your...
Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a...
Some people (including me) appreciate a little heads up on the length of a blog post or, more importantly, how much time is it going to take to read. A great way to do this is to display an estimated reading time and/or word count at the top of your blog posts. You...
As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly. Social media advertising serves to:...
Having an idea for an online boutique is just the first step of the process – albeit a crucial and exciting one. Knowing what you want to sell is only the beginning. There’s so much to consider after that when it comes to how to start an online boutique, and if you...
Before and After sliders are a great way to let visitors compare two images. As the name suggests, they can be images before and after something is changed, such as weight loss, an image that’s retouched, a room that’s decorated, a car that’s painted, etc. Of course,...
For the uninitiated, cookies are not just a sweet culinary treat. They are also pieces of data that are essential to your daily browsing activities. HyperText Transfer Protocol (HTTP) cookies ensure a seamless web experience, often without the user’s knowledge....
Optimizing your website’s images is no small task. Not only do you need to make sure their file sizes are manageable to prevent long page loading times, but they also present many opportunities to improve your Search Engine Optimization (SEO) that are easy to...
Images and screenshots are a key element in any WordPress blog. In particular, screenshots enable you to highlight key aspects of other pages. However, it can be a hassle to take the perfect browser screenshots and add them to your posts. While you can get the job...
Traditionally, sticky menus are visible at the top (or bottom) of a page the moment the page loads. However, building a sticky CTA menu as the user scrolls down the page can be a creative and effective way to keep those important CTAs clickable at all times. In some...
The WordPress taxonomy gets a bad rap. It’s often misunderstood and misused (and that’s if the feature is used at all). But being able to set up custom WordPress taxonomies is your new secret weapon. Using them, you can provide a fantastic user experience for your...
Ever since Divi’s sticky options have come out, we’ve shown you ways on how to use the different features throughout your website builds, particularly inside headers. But there are a ton of ways you can use the sticky options to enhance the user experience people have...
Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and...
First impressions matter. As such, choosing good usernames can strengthen your branding and attract new visitors to your social media accounts. At the same time, you should ensure that your username and password are secure to minimize the risk of being hacked. It can...
Divi Madmenu is a third-party plugin for Divi that adds new menu features to the Divi Theme Builder. Add buttons, a Woocommerce shopping cart, search option, and adjust the placement of each element. Design independent menus for desktop, tablet, and phones, and set...
Sliders are an excellent way to create a memorable visual experience for your visitors. Therefore, they’re especially useful if your website features a lot of videos and images. However, given the abundance of WordPress slider plugins on the market it can be...
Several laws regulate the way that you track and store user information. Since most WordPress websites track data in one way or another, that means you need to understand how cookie consent works and how to implement it. We’ve talked about cookie consent in the past....
Progress Bar Indicators can add a nice touch to your website, boosting UX with a useful (and fun) interaction. Normally, progress bars stand alone at the top of the page without much connection to the actual content of the page. The user simply has a visual indicator...
Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every...
At a certain point when you’re creating a page design, you might run into a list of services, courses, or something similar that you want to share in an interactive way. The design you’re using for your list content plays a very important role in how your visitors...
Did you know that the average person spends 13 hours a week processing and managing an email inbox? With employees being constantly bombarded by emails, the whopping 13 hours seem like a lot of wasted time. So, how do you reduce the inbox overload without getting...
Creating a vertical sticky timeline can be extremely useful for categorizing content by year and/or month as the user scrolls down the page. The sticky date elements remain fixed beside the content for a convenient UX boost that users will appreciate. In this...
A non-compete agreement is a legally binding contract between two parties where one agrees not to directly compete with the other. Competition can mean designing, developing, or publishing any content for another company that they wrote under contract with you. It can...
Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider...
As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing...
Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last...
Good CRM (Customer Relationship Management) software can help manage many aspects of a business, such as scheduling appointments, management through digital calendars, organizing contacts in easy-to-access databases, email marketing, project management, tracking...
Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example....
Ever since the Divi sticky options have come out, endless interaction design possibilities have been added to our Divi toolboxes. Besides being able to turn a header sticky on scroll, you’re also able to change the style of your elements in a sticky state. This allows...
The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where...
The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online...
When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a...
Using images on your website is critical to attracting viewers or customers. As important as the visual is, the size of the image file matters too. For the images you choose to compliment your content and not distract from it, you should format them to work with your...
Web servers are at the core of the internet. Without web server software such as Apache and NGINX, the web would be nothing like what we see today. However, they’re not interchangeable. To know which of those two options – Apache vs NGINX – is best for you, you need...
The way you structure elements inside your hero section can get tricky sometimes. You want to have a good balance, without having to drastically reduce the amount of content you want to share. Luckily, some streamlined approaches have proven their worth across the...
Mail Exchange (MX) records are a unique type of entry in the Domain Name System (DNS). Thanks to DNS records, when you receive an email for a custom address, the system knows precisely where to route it. As such, setting them correctly and changing them when needed is...
Divi’s sticky position options allow you to make any element on your page sticky. This allows you to fix elements on the page at certain intervals as the user scrolls down the page so they stay visible longer. And for you bloggers out there, it makes a lot of sense to...
We’ve previously talked about how the Domain Name System (DNS) works, but this isn’t the whole picture. There are lots of additional cogs that make up the wheel, and so far we haven’t discussed some of the most common elements, such as CNAME records. For this article,...
WordPress is a highly adaptable Content Management System (CMS). Although it was originally built for blogging, people now use it to create all kinds of websites, including e-commerce stores, portfolios, and more. Depending on your goals, you may find that the default...
If you’ve ever been completely taken with a font your saw on a website, you may have wondered how to discover what it’s called so you can use it in your own content. Quality typography can improve your visitors’ reading experiences, so it may be worth making an effort...
If you run a website, you’ll likely run into the occasional error. Most originate either at the server or application level (within WordPress). However, sometimes you’ll run into an error such as “DNS_PROBE_FINISHED_NXDOMAIN” which stems from your computer settings....
Nameservers save your users the mental effort of remembering the numbers that form your IP address. Instead, they can use intuitive domain names to remember and bookmark your site. Although the purpose of a nameserver is relatively easy to grasp, it’s wise to...
Optimizing your site’s logo in Divi is an important part of the design of your website. But, it doesn’t have to be a mysterious or daunting endeavor. In fact, Divi makes it pretty simple with the Divi Theme Builder and all of the built-in design options available. In...
The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site....
People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s...
When it comes to setting up a global header for your website, there are many ways to approach it. One of the more subtle approaches is a transparent header. Transparent headers are placed on top of your pages’ hero sections, which can lead to beautiful designs that...
The Domain Name System, or DNS, is what enables us to navigate the web using easy-to-remember domain names. It ties the various parts of the internet together and helps facilitate communication between them. However, the DNS and its components can be confusing,...
No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down...
In the last decade, Instagram went from startup to social media behemoth. Over one billion people use the platform every month, with users spending an average of 53 minutes on it per day. With the right Instagram plugin, you can bring even more people over to your...
If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but...
Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s...
When the Divi sticky options feature was released, the release post on our blog was accompanied by live demos that show you the versatility of this new feature. To help you understand sticky options better, and start using them in your design, we’ll show you how to...
Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This...
Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at...
When you think about managed WordPress hosting, hopefully Pressable comes to mind. If not, we’re going to walk you through some of the reasons we think it should. Not only is Pressable run and hosted by the team at Automattic (folks behind WordPress itself), the whole...
Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer...
Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram...
Show more toggles can come in handy for a lot of different applications on a website. Traditionally, show more toggles are used to show more text when clicking a show more link (like read more toggles). This is helpful for keeping the initial design more compact and...
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise...
Although Divi has a lot of modules, it doesn’t have a module to build tables. Fortunately, there is a solution. Table Maker is a third-party plugin that allows you to build fully customizable tables with the Divi Builder. To help you decide if this is the right plugin...
Instagram is an excellent way to increase your brand awareness. You can even differentiate your content and post different images on each channel. However, featuring multiple Instagram feeds on your website can be tricky. Smash Balloon is a handy plugin that will help...
[Intro] Sneak Peek Here is a quick look at the design we’ll build in this tutorial. Download the Layout for FREE To lay your hands on the designs from this tutorial, you will first need to download it using the button below. To gain access to the download you will...
Marketing automation platforms can help you streamline your business. Automatic marketing tasks can save you significant time and money. Using a marketing automation platform for your business can help you get your time back from time-draining tasks. Something every...
The way we use the Divi Theme Builder when setting up a website has sped up our workflow and made everything easier. Although we were able to create customized headers from day one ever since the Divi Theme Builder came out, one thing has been requested continuously,...
Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a...
Divi’s built-in animations provide tons of possibilities when it comes to adding that extra edge to your website. These animations, however, allow you to add one animation to one container at a time. While in most cases this is usually more than enough, there are...
There are a lot of email marketing services you can choose from as a WordPress user. Although many are fantastic, they also force you to leave the WordPress admin space. To design and send emails, you have to log into another platform and learn how to use it. That’s...
So you’ve decided to create your website in WordPress – that’s great! Once of the very first things you’ll need to understand is the difference between WordPress pages vs posts. Beginners may find these terms and the related features confusing, as they are similar in...
Eventually, in the world of web design, coders and non-coders alike will look to add more advanced customizations and functionality to their Divi websites. Usually, this involves using Javascript/JQuery to change the style of elements on the page for different...
Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large...
Divi’s new sticky position options open the door for many new and exciting design possibilities. In this tutorial, we are going to show you how to combine Divi’s sticky position options with smooth scrolling anchor links to create an accordion-like way to index and...
Email marketing is not just about the perfect subject line and personalized emoji. The layout also has a huge impact on conversions inside your email funnels. In this article, we’ll look at 11+ email layout examples to improve your funnel’s performance according to...
Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as...
Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a log isn’t a brand. It’s very true that a brand is much more than a visual icon or...
Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet...
Photographs are perhaps the best way to show off the products and services you sell. However, pictures – and even video – sometimes aren’t enough for users to make a decision. Sometimes, you need to go a step further, such as adding interactive images to your...
Divi Pixel is a third-party plugin for Divi with a set of tools that adds hundreds of options, 20 modules, theme customizations, and a new post type. Divi Pixel makes it easy to customize your website and add lots of new features just by enabling them. In this...
Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as...
