From the Bay State Banner Article September 16, 2020 When Marcus Medley set out to launch Apace Forms, a company that provides easy-to-use templates for real estate contracts, he knew it all started with the answer to a very simple question: What is a problem I face...
One of the most frustrating aspects of running a website is having to troubleshoot an error when you don’t know why it’s happening. Some issues, such as the 502 bad gateway error, have many potential causes. This means you may need to try multiple solutions before you...
Event planning requires a massive amount of work and managing the guest list is no small part of that. Fortunately, unlike dealing with catering or hiring a DJ, keeping track of RSVPs is a process you can automate with the right WordPress plugin. In this article,...
Content marketing is essential for many businesses and brands, but it can be time-consuming to keep your marketing pipeline full. One way you can save time and money in your content marketing is by repurposing content. Repurposing content means that you take one piece...
Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business? In this article, you’ll discover five ways to use Facebook’s Messenger platform for business. Why Use Facebook Messenger in...
The SBA’s Economic Injury Disaster Loan Emergency Advance EIDLEA Program This loan advance will provide up to $10,000 of economic relief to businesses that are currently experiencing temporary difficulties. These loans will NOT have to be repaid! Overview In...
Ask the Egghead, Inc. is taking steps to reduce the spread of the virus as well as its impact on our products and services. In order to minimize service disruptions and downtime, we have been monitoring the developments since the start of the year and have regularly...
Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social...
Anyone running any sort of online enterprise should be wary of DDoS attacks. Or distributed denial of service attacks. Which is basically a long way of saying that someone wants to shut down your website or service, so they send floods of traffic from various points...
Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google...
Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how...
A welcome gate is an effective way to boost conversions of any call to action on your site. In fact, welcome gates are a popular feature with plugins like OptinMonster for creating high-converting email optins. The basic idea behind a welcome gate is to hide the...
If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how...
Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your...
Imagine you’re trying to update your website, but for some reason, you can’t access the back end. Worse yet, you can’t even get to your WordPress Login page because there’s a pesky 401 error barring the way. An HTTP error 401 means there’s a problem authenticating...
Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1:...
Creating online content isn’t just something you can do for fun. You can also turn it into a full-time career. If you have the right skills, there are many content creation jobs that may be an excellent fit for you. The best part is, as a WordPress user, you have a...
Social Media Follow buttons continue to be a popular addition to any website. Companies and individuals use these links to redirect users to their social media pages in hopes that visitors will follow them or subscribe to their channel. Normally, you see these buttons...
Every language has a formula users are meant to abide by. For instance, there are many English grammar rules you need to keep in mind at all times to write “properly”. However, we believe some of them were made to be broken – if you know what you’re doing....
In every office, there’ll be at least one person you can’t stand. They’ll disagree with everything you say, talk behind your back, and perhaps even go as far as to sabotage you. Learning how to deal with those difficult coworkers is a skill that’ll serve you well in...
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social...
Your header is one of the most important parts of your website. It connects your pages, posts and calls to action. It’s also one of the things your visitors automatically go looking for, so they don’t waste any time finding what they’re looking for. If you’re looking...
Looking for a Blender tutorial? Truth be told, just one will not be enough. That’s why we put this post together. Blender is one of those programs that seems daunting to get started with. But when once you get the hang of it, it can be a game-changer. With the ability...
The foundations of good search engine optimization (SEO) start deep within the “guts” of your website. Much like a physical building needs solid foundations, your new website needs strong SEO foundations to support the task of generating free organic traffic after...
Continuing education is one of the best investments you can make in your future. By learning new skills and techniques, you can open up a world of opportunity. To put it another way, professional development is something that should never be ‘over’. These days, you...
Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business...
If you’ve had to look for a job within the last few years, you probably don’t need an introduction to LinkedIn. It’s the biggest online professional network in the world, with hundreds of millions of users. However, to get the most out of it, you’ll need to know how...
Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity...
Of all the questions that arise regarding WordPress installations, one of the more common ones is what’s the difference in a subdomain or a subdirectory? The two share commonalities, sure, but when working with WordPress, they provide entirely separate functions, each...
When sharing new blog posts on your website, it’s important to make the reading experience as easy as possible for your visitors. That means getting rid of as many distractions as possible, while still matching the branding on of your website. It’s also important to...
Divi UI kits are a different type of layout. They can include full pages, but rather than only providing a full-page design they mostly focus on one thing, such as headers, footers, sections, and specific modules. They often provide more detail in styling for a module...
How often do you have the need to take a screenshot of something online or on your desktop? How often do you have to add some kind of note or scribble to make something in the screenshot more noticeable? In my case, it’s at least once a day. If you are a content...
Metrilo for WooCommerce is a growth tool for ecommerce brands that combines in-depth data with customer retention strategies. Analytics tell you all about your marketing and sales efforts, and customer engagement tools maximize the customer experience and encourage...
Let’s talk about podcasting. Because it seems like everybody already is. Podcasting is taking over content creation and media and spreading like wildfire. Nearly everyone wants to get a part of the billion dollar industry, so we want to give you a definitive look at...
WooCommerce is an ecommerce tool for WordPress that lets you sell digital and physical goods. If you’re selling physical goods, it’s important to understand all of the shipping options available to you and how to configure them to suit your needs. There are a lot of...
Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram...
Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization features so you can effortlessly customize your...
Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages?...
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year....
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram...
I some cases, keeping a sidebar on mobile can be a bit of overkill. Users are happy to scroll through relevant info on their tablets and phones (to a point). But when you have a significant amount of sidebar content after the main content of the page, users may never...
Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is...
Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube...
Sticky Sidebar CTAs are extremely effective at grabbing the attention of visitors without being overbearing or distracting. The trick is to include one or two elements in the sidebar that “stick” or stay fixed on the side of the post content as the user scrolls down...
Resumes lay out facts. They give prospective employers an idea of who you are through carefully chosen data points. Which is why they seldom tell the whole story. Another applicant might look better if you consider qualifications alone, but who you are also plays a...
Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1:...
Food bloggers and recipe creators know how important it is to have a consistent look to the recipes they publish. A common solution is to use a recipe card plugin but that comes with design limitations. Now, with the Divi Theme Builder, you can create your own recipe...
A common complaint regarding team chat apps like Slack, Discord, and Microsoft Teams is that your communication lives on someone else’s server. For those whom security is at the forefront of their list of needs, swapping to a team chat that isn’t entirely under...
Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive...
Divi is an ideal theme to build any type of photography website. It has all of the tools and features a photography website would need regardless of the focus (snicker) of the site. With Divi’s modules, you can build a site to show your photos, skills, and your...
After taking OpenShotThe open-source video editor for a spin, I bring you an overview and review of its interface, tools, and possibilities. For a free video editor, it seems pretty complete, but you’ll only know if it suits your needs if you try it out first....
It’s that time again for our monthly Divi Showcase, where we take a look at ten awesome Divi websites made by our community members. Each month we showcase the best Divi websites that were submitted from our community and today we want to share with you the top ten...
Knowing how to create successful online courses is a content marketing strategy with lots of potential. All you need is knowledge about something you’re passionate about, an online presence and some time on your hands. Regardless of the size of your company, selling...
Creating an animated promo bar for your page template in Divi can be a great way to advertise products and deals in style without having to rely on a plugin. Using Divi’s powerful design features, you can build the promo bar visually when editing a template in Divi’s...
There are a number of times when you may want to change the author of a WordPress post. For example, if you have a ghostwriter (or several), the original author won’t be the person who you want a post published under. If you have a content hub with a lot of writers,...
Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of...
Get Ready Black Friday Is Coming Black Friday only comes once a year, and when it does, we like to do something really special. This year’s Black Friday sale starts on Friday, November 29th at exactly 12:00 AM UTC-6, and you definitely don’t want to miss it! There...
Are you looking for a clean and minimal product page design for your online shop? Today we’ve got a design inspired by the Japanese aesthetic. This is a common style for minimal Japanese magazines and websites. It makes it easy to read the text, see the products and...
Google sits at the top of the internet food chain. The company influences (or dictates) a lot of what happens online. And their new image format, WebP, continues that trend. With page load speed being increasingly important (primarily because of Google Page Rank),...
Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types...
Ever since the Divi Theme Builder has come out, we’ve tried to guide you through the process of creating your own global headers. We’ll continue doing that by showing you how to create a rotated global header that appears on the left side of your pages and posts. The...
Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can...
Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in...
When you’re designing a fixed global header, you might want to shrink the header’s height when your visitors are scrolling. It helps reduce the space the global header takes up in your visitors’ viewport height. In this tutorial, we’ll guide you through that process....
WordPress has evolved a lot since its early days. The last two years, in particular, have brought massive changes including the Block Editor. Other platforms, such as Movable Type, have stuck to their roots of accessibility and ease of use for bloggers. With that in...
Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using...
Industrial websites are technology-based and include lots of science and engineering and can include anything from manufacturing robots to building a home. Divi is a great choice for building industrial websites because everything you need to show services, projects,...
With the right tools, you can easily transform your WordPress website into an online store. The problem is, most e-commerce plugins focus on enabling you to make sales rather than optimizing the entire conversion process. That means you could be leaving money on the...
Looking for a way to put your global header on top of your pages’ hero sections? In today’s Divi tutorial, we’ll show you exactly how to do that. We’ll recreate a stunning global header from scratch (using Divi’s Theme Builder) and we’ll apply a floating effect to the...
I told my freshman composition and developmental writing students for nearly a decade that the whole point of writing is to communicate an idea. If your readers can’t understand what you’re talking about, it doesn’t matter how brilliant your message is. No one is...
Divi’s Theme Builder opens the door for creating some amazing website templates that can be exported and imported easily from one Divi site to another. This allows developers and designers to create entire website packs that function much like a child theme for any...
As business owners, three of the most important things we need to master early on are getting clients, productivity, and protecting our time. But what happens to our time and productivity when we get a client who turns out to be toxic? Toxic client relationships are...
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the...
Get Ready Black Friday Is Coming Black Friday only comes once a year, and when it does, we like to do something really special. This year’s Black Friday sale starts on Friday, November 29th at exactly 12:00 AM UTC-6, and you definitely don’t want to miss it! There...
Sidebars can be a crucial asset to any website. Divi facilitates the creation of sidebars by giving developers the power to design completely custom sidebars for post or page templates using the Divi Theme Builder. Once Divi users choose a column structure with...
Sending emails to your fans, followers, and leads is invaluable. You need to be able to contact your audience after they’ve left your site, so you need the best email marketing service you can get. Whether you’ve just published a new blog post, launched a new service,...
Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content...
We’ve all grown accustomed to using search forms to find what we need on a website. So, when creating a website in Divi, we really need to consider the design of the page results template that will drive the look and feel of those search results. In this tutorial, we...
Being able to create and edit videos on the go is one of those things that don’t surprise us anymore. What does surprise us though, is the range of tools that let you do it well. Video is a large part of digital marketing and no business of any size can get around it....
Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel...
Divi’s Theme Builder and the built-in design options have opened a ton of new doors. More than ever before, you’re now able to customize every single page your customers land on. This includes setting up a 404 page. In this tutorial, we’ll show you how to create a...
Twenty-five million veterans are living among us today. These men and women selflessly set aside their civilian lives to put on the uniform in order to serve and protect. As we express our gratitude, we must never forget that the highest appreciation is not to utter...
Closing a new project usually depends on how you present yourself and your work. One of the most influential moments with a new prospect is when they receive your proposal. It can be a make-or-break moment. When your proposal creates a positive impression with the...
Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media...
Divi is a great choice for creating any type of website for the food industry. One that I find interesting is bakeries. Bakeries are a little unique in the food genre. They not only have food menus like most restaurants, they often provide specialized services for...
Just about every technology blogger, content creator, or developer needs to sometimes display highlighted code snippets on their blog. That can be a headache in and of itself. However, highlighting a line or lines within that snippet can also be necessary, and that...
If you’re looking for a way to create a global header for your website that doesn’t take up a lot of space, you’re going to love this tutorial. We’ll show you how to create a fullscreen global header using Divi’s Theme Builder. While scrolling down the page, the only...
Not only is YouTube the second largest search engine in the world, Google search prioritizes articles and pages with embedded video, too. Both of which are reasons for each and every content creator and blogger out there to foray into video creation. And while that...
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series...
Category menus are a delightful addition to any blog. They give bloggers an opportunity to showcase the different kind of topics available so readers can get to the stuff they care about quickly and easily. So, it’s important that you have a well-designed category...
As a web designer, you know how saturated the market is and how much competition you’re against on a daily basis. That’s why it’s beneficial to choose a specific niche to concentrate your efforts on. In the marketing world, this is called “to niche down”. When you...
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast. Brian is a YouTube expert who helps...
Black Friday only comes once a year, and when it does, we like to do something really special. This year’s Black Friday sale starts on Friday, November 29th at exactly 12:00 AM UTC-6, and you definitely don’t want to miss it! There will be thousands of free prizes...
When showing popular products on a landing page, it’s not only important to choose the right products but also to display them attractively. With Divi’s new WooCommerce Modules, countless new design possibilities have fallen into our lap. To help you get inspired,...
Typography is a critical element of design, impacting both aesthetics and accessibility. When designing an ad, header or signage, you need a font that’s eye-catching and that will immediately create a hierarchy. Block fonts are fitting for key graphic areas where copy...
Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer...
Divi’s new Theme Builder automates the way we build our Divi websites. When designing product pages, for instance, we only have to go through the creation process once, and from there, we can assign the design to all our product pages. That’s exactly what we’ll show...
Adobe After Effects is the industry-leading software for motion graphics, VFX editing, and animated illustration. Interestingly, filmmakers call it the “Photoshop of Video”. With Adobe After Effects, animators import Adobe Illustrator files and animate them with...
Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content? In this article, you’ll discover how to find and interpret the valuable metrics in Facebook Group Insights. Why Marketers Should Use Facebook Group...
A blog post template is probably the most important template you can add to a blog site. It provides a structure and design that is “magically” applied to all blog posts on the front end, while bloggers only need to worry about writing the post on the backend. This...
