7 Best Voice Message Plugins for WordPress

Customer support can make or break your business. Today’s customers want to get personalized attention from a company, and live chats embedded in your website using Facebook Messenger or Intercom are increasingly popular. But voice message plugins for WordPress exist, too. And giving your customers and users the option to speak to you directly through your website […]

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How to Engage a Warm Audience With Facebook Video Ad Sequences

Are you using a Facebook video ad campaign to build awareness of your business and products? Wondering how to stay top of mind with a warm audience? In this article, you’ll learn how to set up a sequence of Facebook video ads to keep warm Faceboo…

11 Best YouTube Channels About WordPress You Should Watch

Reading blogs and tutorials to learn about WordPress is great. Even listening to podcasts can enlighten you about the ins and outs of the platform. But the real gold mine of information, the mother lode of knowledge is on YouTube. There are some stellar creators out there, making excellent content for their WordPress YouTube channels. […]

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How to Use Facebook Ads to Sell Tickets to Your Facebook Event

Do you use Facebook Events to promote your event? Wondering how to use ads with your Facebook event? In this article, you’ll discover how to drive ticket sales to your event using Facebook ads. #1: Set Up Ticketing for Your Facebook Event You wan…

An Introduction to Conversational Design (And 3 Outstanding Examples)

Practically everyone has a website these days, so if you want yours to stand out, you’ve got to bring your A-game when it comes to design. People want sites that are tailored to their specific needs and make them feel like they’re important (which they are!). If you can’t provide that experience, you might not […]

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An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much […]

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Microsoft Dynamics 365: CRM Overview

If you’re running an online business of any kind, you have to stay organized. Between product sales, promotion, lead generation, and customer support (among a million other things), your business just can’t run if anything is out of place. Microsoft Dynamics 365 is a CRM with a focus on making sure that everything you need […]

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Facebook Analytics: What Marketers Need to Know

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. More About This Show The Social Medi…

How to Turn Fans Into Brand Champions

Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and followers into brand champions. Why Brand Champions Matter to Social Visibility As marketers prepa…

How to Design a Creative Product Comparison Chart with Divi

A product comparison chart can be an extremely effective way to promote new products along with their upgraded features. The visual aspect of a chart is more appealing to users than simple text. And the structure of a side-by-side comparison allows users to see the difference between each product feature with ease. In this tutorial, […]

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Web Designer vs Web Developer – What’s the Difference?

The difference between web designers and web developers is often misunderstood. They both make a living off the same type of business. They contribute to creating websites but their specializations and skill sets are different. Web designers and web developers often work together as well. Instead of being competitive, they are complementary. In this post, […]

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Creative Instagram Features for Marketers

Want to make your Instagram presence more business-oriented? Wondering which Instagram tools can help? In this article, you’ll discover six Instagram features marketers can use to support business goals. #1: Use Instagram Action Buttons to Encourage On…

Divi Feature Update! Introducing Initial Gutenberg Support

Initial Support For The UpcomingWordPress Editor Is Now Available The Divi Builder is now compatible with the upcoming Gutenberg editor that is scheduled to be released with WordPress 5.0 later this year. WordPress 5.0 is scheduled to be released later this year, and with it will come an entirely new post editing experience. This new […]

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How to Evaluate and Partner With Social Media Influencers

Want to collaborate with social media influencers to promote your products and services? Wondering which influencers are a good fit for your business? In this article, you’ll find out how to get started with influencer marketing campaigns. #1: Id…

How to Design an Attractive Subscribe Section for Any Kind of Website With Divi

One of the main reasons people create websites is to find a new way to approach their target audience. Once you take that first step and start building a website, you start wondering how exactly you’ll be able to get in touch with your potential clients. One of the things that have proven to help […]

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Facebook Rolls Out Watch Party to All Facebook Groups

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch P…

How to Create a Live Show on YouTube

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? To explore what you need to create a live show on YouTube, I interview Dusty Porter. More About This Show The Social Media Marketing podcas…

Design Dozens Of Elements At Once And Transform Entire Pages In Seconds Using Find And Replace

Adjust Values Across Your Entire PageAnd Across All Modules Instantly! Find and replace is a really unique feature that allows you to quickly adjust the design of your entire page with a single click. Today we are really excited to release Find and Replace including full page batch editing for Divi. This new feature allows […]

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How to Use LinkedIn Lead Gen Form Ads

Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. #1: Offer Something Your Target Audience…

When Is It Worth Buying Premium WordPress Plugins?

As a WordPress user, you have thousands of free plugins to choose from. There are solutions for practically every scenario, and in many cases, you’ll also find premium options too. In those situations, figuring out whether to spend the extra money can be difficult. There are situations where buying premium plugins makes sense, such as when they […]

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How to Calculate the ROI of Influencer Marketing Campaigns

Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the results of your influencer marketing campaigns. #1: Determine Your End Goal at the Beginning Before la…

5 Ways to Optimize Your WooCommerce Store’s Performance

Successful online stores tend to have a lot of elements in common. They usually feature excellent customer support, user-friendly designs, competitive prices, and they tend to be super speedy. Slow-loading stores usually don’t get as much patronage, so it’s crucial you learn how to optimize your WooCommerce store’s performance. If you’re a WooCommerce user, there’s plenty […]

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How to Maximize Your Exposure With LinkedIn Hashtags

Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for…

Salesforce CRM: A Detailed Overview

Salesforce is one of the oldest and most trusted CRMs out there. Customer Relationship Management software is pretty much necessary if you are going to do business online (especially at scale), and the Salesforce CRM is a staple of the industry. If you’re looking into setting your first CRM or maybe changing from your current […]

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How to Recognize and Overcome Facebook Ad Fatigue

Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. Determine W…

Microsoft Teams Free: A Group Chat You Should Not Overlook

You know Microsoft. You probably use at least some Microsoft product each and every day. Today we’re going to take a look at another?  Microsoft Teams Free is a new version of their group chat software. Many teams are eschewing email as a means of communication, often using something like Slack or Discord. Microsoft’s entry […]

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Divi Feature Sneak Peek: Multi Select

Multi Select Will Boost Your Productivity in a Heartbeat Divi’s upcoming Multi Select feature will help you reach peak performance while creating websites with Divi. It allows you to select, drag and edit multiple design elements at once and see results in real time. Divi’s continuous growth is split up into two main categories. The first […]

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How to Check If Your WordPress Posts Are Ranking for the Right Keywords

Tracking your website’s traffic is relatively straightforward. However, figuring out how well your site is ranking for the right keywords is a different matter. If you don’t monitor your WordPress keywords, you won’t know if your research is paying off. By monitoring your keyword performance, you’ll know which of your blog posts are pulling in […]

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LinkedIn Rolls Out New Posting Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn posting tools, …

Facebook Ads: A Facebook Advertising Guide for Marketers

[Last Updated June 27, 2018] If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for you. Here you’ll find articles and resources to help beginner, intermediate, and advanced ma…

Elegant Themes Support Is Getting Better. Introducing Live Chat Support For All Customers.

Divi Support Is GettingA Big Upgrade We are greatly improving our support system and our support team to help provide faster and higher quality support to all of our customers. Today we are excited to usher in a new era of support for the Elegant Themes community, one focused on personal connections, higher quality conversations […]

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How to Repurpose Your Video Content Across Many Platforms

Is video a part of your marketing mix? Looking for tools to help you get more mileage out of each video you create? In this article, you’ll discover how to repurpose one video into content that can populate your blog, podcast, and multiple social…

How to Use Instagram Live Video Chat for Business

Want to use Instagram to provide personalized customer service? Wondering how live video chat can help? In this article, you’ll learn how to use Instagram’s live video chat feature to enhance your business relationships. Why Use Instagram L…

Divi Feature Sneak Peek: A New Divi Builder Experience is Coming!

Enhanced Divi Builder UI on the Backend New Settings and View Mode bars will enhance user experience and speed up the process of building beautiful websites. For those that don’t use the Visual Builder, you will soon get a new builder interface that brings all of the Visual Builder’s interface improvements into the backend. Settings […]

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Is Discord The Free Slack Alternative for Your Growing Team?

Almost everyone who communicates with people online have heard of Slack. It’s communication software designed to replace email and make team communication a cinch. In a lot of ways, Slack is the industry standard for this kind of app. But it’s not the only player in the game. Discord team chat is nipping at its heels, […]

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How the Gutenberg Ramp Plugin Helps You Prepare for Gutenberg

With the launch of WordPress 5.0 drawing near, it’s more important than ever to get ready for Gutenberg’s arrival. One plugin that aims to help you do this is Gutenberg Ramp. This enables you to selectively use the new editor on specific sections of your site, to help you get acquainted with the editor before it launches, […]

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Instagram Adds Question Stickers to Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram adding a questions…

Facebook Ads for Webinar Funnels: How to Maximize Your Results

Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard. More About This Show The Social Media Marketing podc…

How to Use SVGator to Animate Your SVG Files

Scalable Vector Graphics (SVGs) are fantastic if you want to design mobile-friendly websites (which you should!). They’re fully scalable, lightweight, and the best part is you can animate them (unlike with regular images). The problem is, animating an SVG can be complicated if you’re not that handy with Cascading Style Sheets (CSS). Fortunately, there are a […]

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How to Bulk Schedule Facebook Posts Without Paid Tools

Want to save time by bulk scheduling your Facebook posts? Wondering how to schedule posts without using a paid third-party tool? In this article, you’ll discover a three-step process to schedule multiple posts to your Facebook page and group usin…

How to Reveal Your Best LinkedIn Prospects

Wondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those people? In this article, you’ll learn how to use Boolean search with LinkedIn’s Advanced People Search to reveal your perfec…

How to Reveal Your Best LinkedIn Prospects

Wondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those people? In this article, you’ll learn how to use Boolean search with LinkedIn’s Advanced People Search to reveal your perfec…

IGTV: What Marketers Need to Know

Do you use Instagram video in your marketing? Want to use IGTV to deliver longer video to your Instagram audience? In this article, you’ll discover what Instagram’s IGTV is, and find tips for using the feature in your marketing. #1: Set Up …

How to Fix the Are You Sure You Want to Do This? Error in WordPress

One aspect of WordPress’ usability is that when you run into a rarely-occurring error, the platform tends to give you an idea of the cause. However, this is definitely not the case with the Are you sure you want to do this? error, which couldn’t be vaguer if it tried. Fortunately, it’s an error that members of the WordPress […]

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Why Brand Consistency is so Important

Why Brand Consistency is so Important

1. It’s Marketing on a Higher Level Brand consistency is first and foremost, marketing. Brand consistency takes you to the next level in marketing. You’re no longer convincing consumers to stop into your store or buy your product. Your brand is so...

Messenger Bot Strategy: How Businesses Can Use Bots

Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? To explore how to improve your marketing and sales with Messenger bots, I interview Molly Pittman. More About This Show The Social Media Marketing…

4 Influencer Tools to Find and Vet YouTube Influencers

Do you want to work with influential YouTubers to promote your products or services? Looking for tools to help you partner with the right YouTube influencers? In this article, you’ll discover four tools to help you find and connect with influenti…

MalCare Security and Firewall – The Right Security Plugin for Your Site?

Guaranteeing security on your WordPress website is something you should always keep in mind. With many security plugins out there, we want to help you find the better fit for your website. In the past, we’ve already provided you with reviews of the Sucuri and the Wordfence plugins. This time, we’re going to take a […]

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How to Use Instagram Stories to Drive Traffic to an Opt-In Form

Want to grow your email list using Instagram? Wondering how to generate email leads with an Instagram story? In this article, you’ll discover a step-by-step plan to drive traffic to your opt-in form using Instagram Stories. #1: Develop an Offer t…

5 Affordable Social Media Video Tools for Marketers

Need to add more video to your social media content? Looking for affordable and simple DIY video tools? In this article, you’ll discover five easy-to-use tools to bring more video into your social media marketing. #1: Share Stock or Custom Video …