Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you […]

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How to Recruit Paid Social Influencers

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network…

7 Best Company Communication Apps

Whether you work for a small business with just a few people, or a large corporation with branches in multiple cities, communication is important. Without strong communication between team members, it can be hard to stay focused on a common goal and achieve a high level of customer satisfaction. Fortunately, there are several apps that […]

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7 Facebook Messenger Marketing Tips From the Pros

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. Improve Fa…

How to Create a Fullwidth Image Gallery with the Divi Gallery Module

Fullwidth Image Galleries always seem to look great on a website. A fullwidth gallery spans the full width of the browser window. Theis extra space allows the images to keep a larger size which is great for the user experience. And the grid layout provides an aesthetic design that organizes images into columns that will […]

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Conversation Starters and Ice Breakers for Business Meetings, Conferences and More

When I worked at The Culinary Institute of America, we had a Dale Carnegie-inspired seminar on how to talk people. The speaker had us close our eyes and envision this: You’re walking down a neighborhood street and you stop in front of a house. There’s a gate with the homeowner’s name on it. You push […]

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Facebook Showcase Video Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads …

Creating Instagram Stories People Love to Watch

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer …

How to Create a Product Buying Guide for Your Business (And Why You’d Want to)

E-commerce enables you to reach customers from all over the world. However, due to the minimal requirements for starting an online store, the market is highly competitive, and it can be hard to stand out from the crowd. Providing product buying guides to help shoppers who are overwhelmed with the options available can help draw […]

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8 Costly Facebook Ad Mistakes and How to Avoid Them

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads …

How to Write Instagram Captions That Improve Engagement

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketin…

How to Beautifully Showcase Services on Mobile Devices with Divi (Free Download!)

If you are focusing on mobile-first designs, this post might help you out. We’ve created two beautiful examples of service showcases that look great on smaller screen sizes. More so, they were specifically designed to look their best on mobile while still maintaining a good design on desktop. In this post, we’ll show you step […]

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How to Repost a Video on Instagram (and Why You’d Want To)

Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a photography platform, video has become a […]

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New Facebook Group Management Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group managemen…

Changing the Number of Columns in the Divi Gallery Module at Different Breakpoints

The Divi Gallery Module allows you to create beautiful image gallery in a responsive grid layout. The gallery is considered responsive because it will scale the size of your images and adjust the number of columns in the grid according to different browser widths. By default, the gallery module has three breakpoints (points where the […]

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Lead Generation: An Easy to Understand Guide with 3 Effective Tactics

Can you believe we’re still getting calls from telemarketers? If I happen to accidentally answer, I hang up when they’re mid-sentence and I say out loud, usually to nobody, “Has that ever worked?” It’s hard enough to get business from cold emails. I’m baffled at how anyone has ever had success calling someone during dinner […]

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How to Create Long-Form Videos That Sell

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business…

How to Create WooCommerce Coupons (And Make Them Effective!)

Handing coupons out to customers might feel counterproductive. After all, you want to make a profit on your products, not give them away. However, with a little strategizing you can use coupons effectively to boost your sales and attract loyal customers. In this article, we’ll show you how to create coupons with WooCommerce so you […]

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Using the Divi Gallery Module to Create an Image Gallery with Custom Spacing

Divi’s gallery module allows you to create a beautiful gallery of images in a grid layout with little effort. And, perhaps the most important design element of a grid is spacing. With Divi, you can adjust the gutter width to control the spacing between grid items (or images). However, even with four gutter width values […]

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What Is Keyword Grouping and How Can It Help Your Business?

When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take advantage of those opportunities. In this […]

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How to Improve Your Instagram Photos

Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photog…

7 Tips for Using Divi Quick Actions when Building a Website

Divi Quick Actions can be a valuable asset to your design workflow. Quick Actions make it easy to find anything you need and perform Divi Builder tasks from one convenient location. And as the name suggests, you can perform actions quickly, which definitely improves the efficiency of designing a website in Divi. In this tutorial, […]

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Should You Send Email Newsletters Directly from Your WordPress Site?

How you send emails to your subscribers could make or break your email marketing efforts. While it may seem logical to use a WordPress newsletter plugin to send emails directly from your site instead of a professional email marketing service, doing so could hurt your campaigns. In this article, we’ll discuss the significance of email […]

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3 Instagram Marketing Mistakes and How to Fix Them

Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Has…

How to Get Leads With Facebook Messenger Ads

Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Befo…

What is Quality Content and How Do You Know if You’re Hitting the Mark?

The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the competition, nothing more. Both […]

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LinkedIn Live Video and Company Page Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and comp…

How to Become Iconic: Succeeding by Standing Apart

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author o…

How to Create an Image Gallery that Changes from Black-and-White to Color with Divi’s Gallery Module

Image galleries continue to be a popular feature for websites. And with Divi, adding a beautiful and responsive image gallery to your website almost too easy. This leaves some extra time to consider ways to make those images standout. One simple way to make your images pop is to start with a black-and-white version of […]

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6 Microinteractions That Will Make Your Divi Site More Enjoyable (Tutorial + Free Download)

Microinteractions are a great way to enhance user experience as they interact with your site. Slight animations of icons, buttons, or images can cue the user to take action in a fun and purposeful way. There are countless microinteractions you can include on your site, but a good rule of thumb is to keep them […]

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How to Create LinkedIn Objective-Based Ads

Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn …

How to Fix the “Sorry, This File Type Is Not Permitted for Security Reasons” Error in WordPress

If you’ve tried to upload a file to your media library and received the “Sorry, this file type is not permitted for security reasons” error, you may feel stumped as to how to proceed. Fortunately, there are several ways to fix the error, and get things back to normal. In this article, we’ll explain why […]

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A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing video…

The 2019 Pantone Color of the Year (And How People are Using It in Web Design)

Since 2000, color experts at Pantone have annually chosen a Color of the Year. Their choice predicts trends in design and exemplifies the spirit of the upcoming year. Finding ways to incorporate it into your own web design could give your site a facelift for 2019. In this article, we’ll discuss the 2019 Pantone Color […]

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3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch F…

How to Take Notes Effectively

Full disclosure: I’m part of a book club. It’s an all female book club, we read self-improvement books and we all show up to our virtual meeting in different stages of pajamas – sleek yoga pants to misshapen sweats. It’s corny, emotional and exactly what it sounds like. At the last meeting, I had taken […]

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YouTube Growth: Audience and Subscriber Numbers Are Rising

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscri…

Marketing Reimagined: Why Marketers Must Change Now

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketin…

16 Best WordPress Affiliate Programs to Participate In

Affiliate marketing kind of has a stigma against it, and it is almost entirely undeserved. When done correctly (and ethically), affiliate marketing can boost your revenue, bolster networks and relationships with both customers and brands, and get the word out about products and services that you love. In the WordPress space, there are a lot […]

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How to Make Hidden Row Content Appear on Hover with Divi (Free Download!)

Adding subtle interactions to your website can really boost the overall user experience visitors have. One of the things that’ll make your website look that more fancier, while still respecting user-friendliness, is making row content appear on hover. This is a great approach for showcasing services, products, features and more. In this tutorial, we’ll show […]

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How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest …

How to Add Simple Stripe Payment Buttons to Your Pricing Tables in Divi

Stripe is an extremely flexible payment processing solution for online businesses, especially if you are a tech savvy developer. But, if you aren’t a developer, and still want to use Stripe to sell a few products online, there are simple ways to do just that. In fact, with a few snippets of code (or a […]

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What Is Search Intent and How Should It Factor Into Your SEO Efforts?

For many site owners, improving Search Engine Optimization (SEO) is something to continually strive for. Finding new ways to boost optimization can give your site the extra push it needs to gain additional visibility. ‘Search intent’ is one SEO factor you may not yet be considering. In this article, we’ll discuss what search intent is […]

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5 Ways B2B Businesses Can Use Online Video

Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over…

A Simple Guide to the Scrum Collaboration Methodology

Ideally, completing a long-term project should involve minimal backtracking, and end with a satisfied customer or client. In reality, this isn’t always the case. The ‘Scrum Collaboration Methodology’ – or simply ‘Scrum’ – attempts to prevent setbacks and improve customer satisfaction by tackling project development piece by piece. In this article, we’ll explain the Scrum […]

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How to Improve Your Instagram Story Engagement

Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram st…

The Difference Between Covered Images and Featured Images in WordPress

When WordPress 5.0 brought in the Gutenberg editor it also brought a few new features to WordPress. Several of those features are seen in the form of blocks. One of those blocks is called Cover, which places a covered image with several customizable features within your post or page content. Of course, WordPress still includes […]

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How to Customize Your Divi Slider to Change Specific Elements with Each Slide

We all know that sliders are wonderful for maximizing that prime above-the-fold section of your website. They are great! Users are welcomed with multiple CTAs and important features that slide into view without ever having to scroll down the page. But, sometimes too much change in design and content from slide to slide can distract […]

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Facebook’s Future: Growth, Stories, and Oversight

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 ea…

How to Creatively Use Divi’s Toggle Module to Showcase Pricing Plans

When it comes to showcasing pricing plans on your website, you can take many turns and create absolutely stunning and attractive pricing pages or sections. When building a website with Divi, you’ll most likely go for the Pricing Tables Module. This module allows you to quickly add pricing tables and style them however you want […]

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Facebook Ad Sequences: A Better Way to Acquire Customers

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy Sy…

How to Persuasively Lead Visitors Down the Page with Divi’s Built-in Animation Settings

One of the main purposes of hero sections is to convince people to keep scrolling down the page and discover more content and information you’ve shared. With Divi’s built-in animation options, you can add interactive animations to your page that will help you persuasively lead visitors down the page. In this tutorial, we’re going to […]

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How to Create Multiple Blogs on One WordPress Website

Running multiple WordPress websites can be tough. That’s why lots of people want to cut their maintenance down and run multiple WordPress blogs on one WordPress install. You would only update plugins once, not six times. Security would be tighter. Users only need a single login. There are lots of benefits to consolidating things into one […]

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How to Organize Social Media Marketing Tasks: 3 Tools

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan You…

Changing the Marketing Team: The Journey: Season 2, Episode 19

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Exam…

How to Create Unique Social Media Follow Button Hover Effects with Divi

Divi’s Social Media Follow module allows you to easily style and add those important links to your social networks anywhere on your website. And if you want to get your hands dirty with some of Divi’s powerful built-in hover effects, you can design some creative hover effects for your social media follow buttons as well. […]

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VS Code: An In-Depth Review for WordPress Developers

Microsoft gets a bad rap. Over the years, they’ve gotten a reputation as being a bit behind the times and less-than-user-friendly. Years ago, they might have even deserved it. But not anymore. Microsoft’s latest ventures are cross-platform, intuitive, and push the boundaries of the tech. That’s where Visual Studio Code comes in. Since its release […]

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How to Use Facebook Premiere: What Marketers Need to Know

Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Fac…

A Detailed Overview and Review of Twist (the Anti-Realtime Communication App)

Twist is an online communication app designed specifically for remote teams. The goal of Twist is to improve productivity through simplified communication. Rather than a standard group chat seen in other communication apps, Twist provides a cleaner chat so conversations don’t get lost or buried. In this article, we’ll look at Twist and see how […]

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