Facebook Video for Marketers: Strategy for Future Success

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? To explore Facebook video strategy, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]

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– Your Guide to the Social Media Jungle

How to Research Your Competitors on Instagram

Wondering what your competitors are up to on Instagram? Looking for an enterprise-level tool to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you’ll discover how to research your competitors on Instagram. Disclaimer: This article […]

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– Your Guide to the Social Media Jungle

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. […]

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– Your Guide to the Social Media Jungle

How to Use Facebook Camera Effects to Frame Your Facebook Stories

Want to visually brand your Facebook Stories (and enable your fans to, as well)? Have you heard of the Facebook Camera Effects platform and its Frame Studio feature? Now you can design a custom frame that overlays your Facebook Stories and you can share it with your fans. In this article, you’ll discover how to […]

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– Your Guide to the Social Media Jungle

Twitter Expands Plans to Stream Live TV Content Non-Stop: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Announces New Premium Programming Deals for 24/7 Streaming Video Content: Last week, Twitter shared its plans “to air […]

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– Your Guide to the Social Media Jungle

Google Analytics and Social Media: What Marketers Need to Know

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? To explore cool hacks for Google Analytics, I interview Annie Cushing. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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– Your Guide to the Social Media Jungle

How to Make an Animated GIF: A Guide for Marketers

Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention. In this article, you’ll discover how to make your own GIFs for social media. What Are GIFs Made Of? […]

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– Your Guide to the Social Media Jungle

How to Legally Use Images in Your Social Media Marketing

Do you share images in your social media marketing? Wondering if you’re violating copyright laws? With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit. In this article, you’ll discover five tips to help you use images correctly (and legally) on social media. #1: Understand Copyright Basics […]

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– Your Guide to the Social Media Jungle

3 Ways to Use Instagram Stories Ads for Business

Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. About Instagram Stories Ads Instagram stories appear above users’ Instagram feeds and […]

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– Your Guide to the Social Media Jungle

New LinkedIn Remarketing Capabilities: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the […]

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– Your Guide to the Social Media Jungle

Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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– Your Guide to the Social Media Jungle

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: […]

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– Your Guide to the Social Media Jungle

5 Tools to Measure Instagram Hashtag Performance

Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram […]

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– Your Guide to the Social Media Jungle