What We Know About Google AMP for Email (And How It May Affect Your Campaigns)

It’s been almost two years since the launch of the Google AMP Project. Its aim from the start was to help foster better web standards, which could result in an improved mobile experience for users. Now, the project is turning a new leaf and expanding towards email, which brings us to how this shift might […]

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How to Customize Your Instagram Story Highlights Cover

Do you use Instagram story highlights? Wondering how to make them more recognizable to your followers? In this article, you’ll discover how to change your Instagram story highlights cover from the default view to a branded cover image. Why Brand …

12 Overlooked Facebook Features That Help Marketers

Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communi…

Divi Plugin Highlight: Mhmm

Divi includes lots of styling features for the header, but what if you wanted to build your own header using the Divi Builder? A third-party plugin called Mhmm does exactly that. It lets you create headers with any Divi module or layout and style them with the Divi Builder. Mhmm is short for Mighty Header […]

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How to Check If Your WordPress Plugins Are Compatible With Gutenberg

Gutenberg development has come a long way since its announcement in 2017. There are still a lot of mixed feelings concerning the new editor, but that hasn’t slowed down its advance. However, plugin compatibility remains one of – if not the most – significant issue when it comes to the new editor. There are thousands […]

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How to Use Facebook Lookalike Audiences With Custom Audiences

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Ma…

How to Use Facebook Ad Dayparting to Optimize Your Results

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and ru…

How to Effectively Use Letter Spacing to Create a Stunning Design with Divi

Have you ever tried experimenting with font families and letter spacing at the same time? Let me tell you that it can bring eye-catching results. It gives an abstract feeling to your design and it also matches design trends in 2018. Not only can you add extra letter spacing to your text, you can also use […]

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2 Ways to Fix the WordPress Mixed Content Error

Setting up a Secure Socket Layer (SSL) certificate for your website is easier than ever. However, in some cases, you’ll go through the entire process only to run into a ‘mixed content’ error in WordPress once the certificate is set up. This particular error occurs when there’s a problem with your HTTPS/SSL configuration. More specifically, […]

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6 Instagram Stories Design Tools for Marketers

Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting…

How to Use a Filterable Portfolio and Post Navigation to Organize Case Studies with Divi

Case studies can be an extremely valuable marketing tool. Consumers love a good case study because they love a good story. And it does seem that the companies/brands that tell the best stories are the best marketers, especially if their stories are backed with quality products and services. If you have a lot of great […]

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How to Host a Facebook Watch Party in Your Facebook Group

Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group…

Nonprofit Board and Committee Management Made Easy with WordPress

When you get people together, even to work toward an overtly positive goal, things go haywire. The most organized people are often balanced by the haphazard. Tangents occur, off-topic discussions happen, and before you know it, the allotted meeting time us up, and the only thing that you’ve been able to decide on is whether […]

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How to Reshare an Instagram Post to Your Instagram Stories

Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can be…

How to Use Snagit for Blogging

It’s not an exaggeration to say that Snagit has made my daily routine more efficient three times over, if not more. At its base, Snagit is screen capture software. But when you use it for a bit, you will see it’s a bit more than that. If you’re a blogger and haven’t checked out Snagit […]

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How to Connect to Your Website Via SSH (And Why You’d Want To)

It’s easy enough to change the way WordPress behaves and looks using your site’s dashboard. If you have a File Transfer Protocol (FTP) client, you can even edit the platform’s core files. However, neither tool enables you to directly interact with and manage your server. That’s where Secure Shell Access (SSH) comes in. SSH is […]

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Instagram Rolls Out Focus Portrait Mode

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new LinkedIn profile lay…

How to Create an Abstract Gradient Hero Section with Divi (6 Gradient Color Palettes!)

Gradients can easily elevate your web design. Usually, they’re used in a subtle way. But you can also create sections on your website that are exclusively made out of gradients combinations. They make your design look modern and abstract at the same time. To help illustrate that, we’re going to recreate a section that’s made exclusively […]

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What the “Destination Folder Already Exists” Error Is (And How to Fix It)

Running into problems while using WordPress is never much fun. However, as far as error messages go, we prefer the ones that are more descriptive. The “Destination folder already exists” error, for example, is conveniently straightforward. That’s because in this case, the error message tells you exactly what the issue is, so you can deal […]

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Design a Striking Divi Product Layout with Image Perspective and Colorful Abstract Waves

When designing a product page to promote your product, it helps to include striking images combined with clean backgrounds, succinct content, and clear CTA’s. To make your page unique, adding a few creative elements can also help. So, if you are looking for a fresh product layout and a few inspirational design tips, this post […]

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How to Research and Plan Your Blog Content for a Year

Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this article, you’ll discover how to set your blog’s editorial calendar for an entire year. #1: Set …

Using Sideways and Vertical Text to Create a Unique Landing Page with Divi

When looking at the past few years’ web designs, you can’t help but notice a pattern of bright colors, asymmetric shapes, and duotones, Truly unique website designs are trending right now. And what’s bolder than taking your words that just lie there flat most of the time and making them into vertical text? So let’s […]

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How to Add Vehicle Parts Search to Divi’s Auto Repair Layout Pack Shop Page

Every week, we provide you with a new and free Divi layout pack which you can use for your next project. Along with every layout pack, we also share a use case that’ll help you take your website to the next level. This week, as part of our ongoing Divi design initiative, we’re going to […]

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How to Stop WordPress Forum Spam

“Cool post. I wrote one similar at [insert link here]. Check it out!” “Great idea, [user name]. I wrote about this at length on my blog [insert link here].” “Thanks! [insert link here]” And my personal favorite: “[insert link here] 🙂 [insert link here] 😉 [insert link here]” See something you recognize? Of course you […]

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How to Stop WordPress Forum Spam

“Cool post. I wrote one similar at [insert link here]. Check it out!” “Great idea, [user name]. I wrote about this at length on my blog [insert link here].” “Thanks! [insert link here]” And my personal favorite: “[insert link here] 🙂 [insert link here] 😉 [insert link here]” See something you recognize? Of course you […]

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How to Use Customer Lifetime Value to Clone a Facebook Audience

Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audien…

Divi Plugin Highlight: Facebook Comments Module

WordPress has a built in commenting system that works really well, but many prefer to use Facebook comments for their WordPress websites. There are several ways to get Facebook comments into your Divi website, but placing them within your layouts usually requires a shortcode. A third-party plugin called Facebook Comments Module adds the Facebook commenting […]

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Facebook and Instagram Data and Privacy Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Fa…

It’s a New Era! Submit Your Best Original Content for Publication on the Elegant Themes Blog

Starting today the Elegant Themes blog is open to all submissions. This is a big step for both us and (we hope) the entire WordPress Community. Up until this point we’ve relied solely on staff and regular freelancers to create our content. And while we have absolutely no plans to get rid of our amazing […]

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How to Combine Facebook Ads and Content for Better Results

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. More About This Show The Social Media Marketing pod…

How to Use Opacity, Padding, and Negative Margins to Layer Divi Modules

One of the most underused and underrated features of Divi is the opacity slider. You can find it in many different places in the builder, giving you minute control over exactly how all of your modules and their elements appear in relation to others near them. You can also combine Divi’s opacity features alongside transparency […]

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How to Use Google Sheets to Create a Metrics Dashboard for Your Business

Data management is imperative to understanding what your business is doing well, and where you could be putting in extra effort. Tools like Google Analytics, SEMRush, Moz Pro, and even Jetpack give you these much-needed insights into your business. But to really make the most of them, you have to go to where that data […]

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Chat and Messenger Bots: New Research for Marketers

Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that show how bots are evolving and affecting custo…

Recreate Stunning Product Sections with Functioning Add-to-Cart Buttons with Divi

The products on your eCommerce website need to pop–I think that’s something we can all agree on. The more attention they pull and the clearer they are, the more chances you have to turn visitors into customers. WooCommerce is often the obvious choice when you’re creating an online store with WordPress. But sometimes, it’s hard […]

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5 WooCommerce Alternatives You Should Consider For Your Online Store

WooCommerce is the de-facto e-commerce king when it comes to WordPress websites. However, it’s not the only player in town and in fact, it may not be the perfect option for your store. In fact, there are plenty of WooCommerce alternatives available that might suit your needs better. Choosing the right ecommerce tool for your […]

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How to Create a Facebook Local Event for Your Business

Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. What Is the Facebook Local App? Facebook Local (iOS a…

Does Having Too Many Plugins Active Affect Your WordPress Site’s Performance?

People always talk about how using too many WordPress plugins at once can affect your website’s performance. It stands to reason, considering plugins need resources to work. However, the real question is whether the impact plugins have on your performance is noticeable and if there’s a limit on how many you should use. Instead of […]

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How to Use Instagram Type Mode in Instagram Stories

Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories…

How to Optimize Facebook Ad Bidding: Clicks or Impressions?

Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns. #1: Create Your Campaign The option to c…

15 Divi Websites with Unconventional Header and Hero Designs

Headers and hero areas are the first thing your visitors see when your website loads. This makes their design crucial. Most include the basic elements such as navigation, contact and social follow buttons, images, video, sliders, etc., but making them stand apart from the crowd is another story. In this article we’ll look at 15 […]

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HubSpot CRM: A Detailed Overview

If you do any kind of online sales or marketing, you could probably benefit from a CRM. Short for Customer Relationship Software, even the name says why you’ll benefit from one. The reason I say any kind of sales or marketing is that HubSpot offers a free, full-featured version of their high-powered CRM software, so […]

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How to Use Divi’s Selective Sync to Customize Your Entire Grid Layout with A Few Clicks

Designing an impressive grid layout can be tricky. Whether you are showcasing your portfolio or featuring products online, you want that grid layout to be distinct and catch the visitor’s eye. Because a grid has repetitive blocks of content, one small modification can drastically impact the overall design. That’s why it helps to have a […]

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How to Design a Standout Work Experience section for Your Freelancer Site with Divi

Showcasing work experience and skills online is a great way to set yourself apart as a freelancer. With Divi, you can create a unique timeline to display your work history in a way that is both clean and professional. And, by getting a little creative with Divi’s circle counter module, you can also add an […]

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New Facebook Advertising Research for Marketers

Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for …

New Facebook Advertising Research for Marketers

Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for …

How to Set Up an Alexa Flash Briefing: A Guide for Marketers

Want a new way to deliver content to customers and prospects? Wondering how Amazon’s Echo or Echo Dot can help? In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event inform…

Basecamp: An In-Depth Overview and Use Case Recommendations

Basecamp is a great service based on providing a space to organize and structure your brand, personal ventures, or business needs. You can structure your tasks within a proven method of organization that Basecamp has researched since 2004, which aims to provide the most efficient experience possible. Getting organized can be time-consuming. Today, that task […]

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How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickl…

How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickl…

How to Use Facebook Ads for Market Research

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready …

Trello: An In-Depth Overview and Use Case Recommendations

Looking for a new way to organize, streamline, and put your objectives and goals into a workflow that you can visualize? Lucky for you, these are the primary functions of Trello, one of the most popular web-based project management application. Trello can be used in numerous ways, from website development and the organization of daily […]

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How Image Compression Affects Your Website’s Loading Times

Images can often enhance the quality of your website, and they’re key to implementing a visual marketing strategy. However, the more media-heavy your site is, the greater the impact on your loading times. If your website takes too long to load, it doesn’t matter how stunning it looks – it’ll scare visitors off. The answer […]

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Instagram Adds Hashtag and Profile Links in Bio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Vi…

Instagram Adds Hashtag and Profile Links in Bio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Vi…

How to Create Background Textures with Divi’s Section Dividers

Section dividers can take your website design to the next level. Additionally, taking advantage of Divi’s built-in design options can save you a lot of time by not requiring image editing software to add unique design elements to your pages. One of those creative approaches is using section dividers to create background textures for your […]

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How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran. More About This Show The Social Media Marketing podcast is a…

How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran. More About This Show The Social Media Marketing podcast is a…